SendX
FEBRUARY 6, 2024
Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers. This problem affects email deliverability and open rate.
ActiveDEMAND
NOVEMBER 19, 2020
The Risk of Bad Security to Marketing Agencies. Keeping customer, employee, and agency data secure is more challenging than ever before. Marketing agencies are under attack as well so we need to focus on nailing the basics of security and beyond. Digital Marketing Agencies have to manage a LOT of passwords.
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Martech
MARCH 6, 2024
Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Play smart by diversifying the volume across different SDRs’ mailboxes and domains.
Litmus
NOVEMBER 27, 2023
Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. How to comply with Google and Yahoo’s new email deliverability rules As an email marketer, your plate is full already. Email authentication helps ensure that an email sent from your domain is legitimate and not a spoofing attack.
Martech Advisor
APRIL 7, 2020
It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.
SmartBrief - Marketing
OCTOBER 9, 2023
The two most common questions marketers are asking are, “Is Threads going to survive?” As an example of the struggle of gaining and maintaining Threads users, Meta doesn’t even own Threads.com, the most logical domain for the app. Insider Intelligence forecasts that the Threads app will have 23.7 million monthly active users.
eDataSource
MARCH 12, 2019
You spend countless marketing dollars promoting your brand. The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. In 2012, a new email security and authentication standard was created called DMARC (Domain-based Message Authentication Reporting & Conformance).
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