Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. The impact on retail and ecommerce is growing, so marketers can’t ignore them.

Advertising Agencies 83

Advertising Agencies Media ROAS Touchpoints 83

Bionic

JANUARY 7, 2024

Now, Bionic Uses AI to Analyze Media Buying Wouldn’t it be amazing to use AI to analyze your media plans and your advertising performance? For this to work the best, you should have KPIs set in your media plan and have imported performance data from your advertising platforms prior to exporting the data. ROAS means “Return on Ad Spend.”

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Outbrain

FEBRUARY 3, 2020

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. And what better place to start than the award-winning TV series Mad Men, centered around the fictional Madison Avenue ad agency, Sterling Cooper, when copywriter Paul explains the media buying department to new secretary Peggy.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Outbrain

JULY 26, 2022

Auto brands must adjust their marketing approach to fit these new consumer behaviors. Outbrain partnered with TheContillery , the content engagement experts, to collect the latest insights across the auto industry and provide you with creative tips to boost your next car campaign on the open web. Get the Auto Guide.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Automation needs space to learn.

Campaigns 88

Campaigns Paid Search Agency PPC ROAS 88

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

QuanticMind

JUNE 21, 2023

To reduce any un pleasant surprises as you test and learn on the platform, check out some “do’s” and “don’ts” for TikTok marketing below. As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.”

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Choozle

JULY 3, 2019

Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. MSJ: Before we dig into digital advertising creative, can you explain what Shotzr does? MG: We believe that creative assets are the most important ingredient when creating a digital campaign.

Creativity 40

Creativity Optimization Advertising Agencies Paid Search Agency 40

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Choozle

DECEMBER 18, 2018

Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always get pushed to the last minute —especially since time is such a precious resource in Q4. Are there ways brands & agencies can justify increased spend in order to win more impressions around the holidays?

Cost per Acquisition 69

Cost per Acquisition Advertising Agencies Marketing & Strategy Marketing Strategy 69

Outbrain

JANUARY 6, 2021

It’s a fair point — given how 2020 has drastically changed the way Marketers connect with online audiences. Which is why we asked the top insiders to help — the Agency experts. Extending the RSVP to Unveil, our most in-demand event yet for all Marketers — coming to your screen Wednesday, January 27th. Register Now.

Advertising Agencies 29

Advertising Agencies Paid Search Agency Ad Agencies Trends 29

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB).

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Liveintent

MARCH 31, 2020

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether. Quip is always measuring ROAS.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? Context in the marketing funnel.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

ClickZ

FEBRUARY 27, 2020

Ingesting and processing all the first-party data from brands layered on top of the existing rich user data enables media partners to perform sophisticated modeling and analysis with machine learning that wasn’t possible even a few years ago. Never before have marketers had access to more customer data. Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Outbrain

OCTOBER 13, 2022

Every marketer knows that finding new customers today is a multi-step process. Case in point: Together with agency Segmenta Communications, Bosch created and ran an Outbrain campaign to increase brand awareness for their innovative devices. Native advertising on the open web is a powerful channel for content marketing.

Top of Funnel 29

Top of Funnel Funnel Advertising Advertising Agencies Advertising Funnels 29

Outbrain

MARCH 9, 2020

And they are Affiliate Marketing & Podcasts. Affiliate marketing has become a leading online money-making phenomenon, mainly for the purpose of generating leads or selling products online (AKA e-commerce). In order to succeed in the affiliate world, marketers must have a ton of technical knowledge. So what’s the connection?

Paid Search Agency 46

Paid Search Agency Advertising Agencies First-Mover Advantage ROAS 46

Outbrain

FEBRUARY 16, 2021

Have you heard about Outbrain Academy’s latest course that certifies you as a Native Advertising Strategy Expert? As one Marketing Director said: “Outbrain Academy training supports a holistic planning approach and unselfishly educates on Native as a channel.”. Native Advertising has come a long way.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Mobile Advertising Top of Funnel 29

Outbrain

FEBRUARY 8, 2022

For brands, performance stayed at the forefront of strategy; simplicity outmatched complexity for better customer experience and value; and constraints only bred greater creativity. The cat was definitely out of the bag in 2021 for brands needing to diversify their marketing mix. times the campaign benchmark. Leroy Merlin.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Outgrow

MARCH 9, 2021

Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics. Nonetheless, the pandemic was only one of the reasons for their success; implementing successful e-commerce marketing strategies, was the other. . Let’s look into what those e-commerce marketing strategy examples are! . Local Marketing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

LeadsRX

MARCH 21, 2022

People + Data = Better: An occasional series profiling an agency or enterprise marketer doing good with data. Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. ROAS – that’s huge for them,” Calvin said. and Canada. and Canada.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Outbrain

JANUARY 28, 2021

Marketing engagement has resurfaced in a completely new way due to accelerated shifts in consumer behavior, which is exactly the reason we pulled back the curtain to our brainy world in this all-virtual, client-focused event — Outbrain Unveil. UNVEILED: Optimization Tools for Greater ROAS. Didn’t get a chance to watch?

Paid Search Agency 29

Paid Search Agency ROAS Advertising Agencies Advertisements 29

Outbrain

FEBRUARY 6, 2022

Marketing guru Gary Vaynerchuck is a fan of TV commercials on Super Bowl night. For creative agencies, the Super Bowl spot is the most coveted and significant of all – brands use the commercials, or “anchor videos” as Vaynerchuck calls them, to define how they want the public to perceive them.

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Outbrain

FEBRUARY 19, 2020

Alistair Dodds, of marketing agency Ever Increasing Circles , was tasked with the rebrand and relaunch of High End Outlet, a discount designer clothing e-commerce retailer. And followed these up with engaging and creative product retargeting videos.”. Source: Creative Expression brand guidelines. Source: HealthMarkets.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

Digilant

OCTOBER 31, 2023

spend on native advertising is expected to top $98 billion this year , accounting for three out of every five dollars spent on digital display ads. What Is Native Advertising? By matching the aesthetic and being contextually relevant to a site, native ads provide consumers with a seamless, nondisruptive advertising experience.

Paid Content 59

Paid Content Advertising Agencies Advertisements Advertising 59

Outgrow

NOVEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! Building an effective marketing funnel for B2B. Relying solely on paid marketing campaigns. Predictive Marketing and the Future of AI. About our host: .

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? There are a lot of things that we can’t do.

Advertising Agencies 98

Advertising Agencies Display Advertisements Advertising 98

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? Let’s begin! Their problem is the conflict, and your products are the solutions. Storytelling.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Outbrain

OCTOBER 30, 2019

For every performance marketer, the daily challenge is the same. A key aspect of performance marketing is trying out different channels and A/B testing various campaigns to see what works best, continually optimizing to maximize your ROAS (return on ad spend). Download the Guide. Emotion is the strongest driver of action.

ROAS 24

ROAS Paid Search Agency Advertising Agencies CPC 24

Directive Agency

MARCH 25, 2020

These giants continue to dominate the market share of revenue generated by the overall software industry. We coupled our insights generated from these companies and added our analysis of why your SaaS marketing team should be executing these pillars of demand generation on all cylinders. Activation. Organic Search. …and more.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Single Grain

APRIL 19, 2023

Done right, the Amazon advertising (formerly AMS) platform can feature your product on the world’s largest digital store, significantly boosting brand awareness, product visibility and enhanced sales. Work With Us What Is Amazon Advertising? However, your PPC ad performance does not directly impact your organic rankings.

Amazon 52

Amazon Advertising Agencies Cost Per Click Advertisements 52

Choozle

NOVEMBER 6, 2019

Social media marketing is just the tip of the iceberg for the team at Blue Wheel Media. After putting together a case study on their adoption of Choozle, we wanted to understand more how they integrated programmatic advertising into their overall marketing solutions for their clients. That was a pretty cool moment.

Top of Funnel 13

Top of Funnel Advertising Agencies Paid Search Agency ROAS 13

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59