When Did Programmatic Advertising Start: A History Lesson
Rev
SEPTEMBER 2, 2019
This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. In 2013, Google released their display ad network called AdSense. As the year 2000 quickly approached, rumors of Y2K and crashing the internet became mainstream.
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