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Programmatic Advertising Glossary & Brief History

Digilant

Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. AdSense quickly became synonymous with spam and ad fraud.

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When Did Programmatic Advertising Start: A History Lesson

Rev

HotWired knew something that others didn’t – the internet could be the playground for those companies that wanted to get their name out there and ultimately make money. In 2013, Google released their display ad network called AdSense. As the year 2000 quickly approached, rumors of Y2K and crashing the internet became mainstream.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker. Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. 200+/week to run an ad.)

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Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 52
article thumbnail

Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 52
article thumbnail

Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 40
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What is Programmatic Digital Advertising?

Digilant

Distributed media buying platforms that exist within the larger ad agency holding companies. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003.