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CNET finds the sweet spot between direct-sold strategy and operational ease with Native Ad Blueprints

Liveintent

Native ads in email have been growing in popularity for advertisers and publishers, and it’s no secret why. Native ads work with newsletters without interrupting their design, creating a better reading experience, and strengthening reader engagement. CNET is one such company that sought out native ads for its email program.

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How to Fix Your Blind Spot in Analytics

Convert

RECOMMENDED RESOURCE : Analytical cookies are not necessary and require consent under PECR [and the GDPR]. RECOMMENDED RESOURCE : It does not matter whether the cookies constitute personal data or not. How big this blind spot is depends on a few factors: First, the services you use to collect your data. Measure your blind spot.

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What Are The Benefits Of Hiring Ads Agency?

Valasys

This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. This article further explains the benefits of hiring an ads agency. Image Source. They refine their approaches through an evolving body of work.

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How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Martech

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. To sustain an always-on social strategy, a brand (and their agency) has to be smart about the resources they use.

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The Seven Pillars of Programmatic Marketing Success: Resource Allocation for Effective Media Mix Strategies

Choozle

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

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3 Tips for Adding AI — and Subtracting the Headache  

Salesforce Marketing Cloud

Many also face challenges with AI implementation, from lacking a concrete plan to lacking resources — even though 78% see a pressing need for it at their company. However, the introduction of generative AI brought a new challenge: finding that sweet spot between speed and scale.

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8 Resources to Use to Ensure You're Using Inclusive Language

Hubspot

Below, we'll review the top tools that can automate this process for you and resources that can help you use more inclusive language. This book can help you spot situations where you can create more inclusive culture. You can even customize the tool by adding your own words to avoid and alternate suggestions. Better Allies.

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