What is CPM Advertising and Should You Use It?
Stevens & Tate
OCTOBER 9, 2020
There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. CPM Advertising vs CPC Advertising.
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