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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets. Are We Ready to Trust the Machines? So why is everyone using the same playbook?

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How to Generate Leads That Will Convert

Vision6

High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. ” These are the folks who are more likely to turn into paying customers. While these leads have a higher chance of conversion, not all can become customers. The answer is high-quality leads.

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RebelMouse Q1 2022 Platform Performance Updates

RebelMouse

Here’s a bit more of what we’ve been up to since the start of the year: RebelMouse Continues to Outperform Major Publishing Platforms in Core Web Vitals Report - April 2022. Signed Exchange: Case Studies on Performance. Signed Exchange Implementation. Published Date View. JavaScript-Based Rendering for Custom Feeds.

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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Valentine’s Day, February 14, is a day to celebrate love, and brands get creative to engage customers and appeal to their emotions. Celebrities, publishing houses, organizations, and media channels also took to Twitter to celebrate women's friendships and sisterhood. Make sure to treat your #Galentine ! For the Love of Wings.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Website: Consider adding a call-to-action button that promotes your webinar in the sidebar of every page, or drop in a blurb about your webinar on the homepage. It’s free—and just think of all the people that your customer support team, sales team, and account managers email in one day 8. Press releases. Advertising. Signature lines.

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Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Retrospectively, the ad itself was successful in raising brand awareness (albeit negative) and conversation about the drug spiked at 500%. When engaging with a Pharmaceutical Brand, your customers, patients, key opinion leaders (KOLs) and Healthcare Professionals (HCPs) want a dialogue and not the monologue they currently get.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. B2B Marketing Exchange. Sponsor: B2B Marketing Exchange.