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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

The competition to improve organic rankings and appear on the first page of Google is tough. Stay in front of potential customers by posting regular updates and engaging with your audience. A proactive, helpful approach can attract the attention of prospective customers. Use LinkedIn Ads. Content Marketing.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. At the end of 2017, the two tech giants accounted for 90% of ad revenue on the internet. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.

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25 outreach tools that can take your business to new heights

Biznology

Over 2 million blog posts are published each day. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Even large outreach teams can communicate remotely with prospects, customers, and influencers thanks to its organized interface. Google Alerts.

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9 Powerful Ways to Explode Your Email List with Social Media

Optinmonster

Once you have the customers’ email addresses, you don’t have to worry about any platforms’ algorithms ruining your chances of reaching your customers. You can talk to your customers on a 1:1 basis directly in their inboxes, personalize your communication, and improve your sales and marketing metrics.