Navigating CTV Advertising: Taking Control in a Fragmented Landscape
Choozle
MARCH 27, 2024
According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market.
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