Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Use Social Media Platforms to Your Advantage. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients.

Digital Asset Management 275

Digital Asset Management Product Brand Identity Branding 275

SendX

FEBRUARY 11, 2021

It’s a simple way of offering extra valuable content to your readers in a non-intrusive way in exchange for subscribing to your email list. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Content upgrades can take many forms.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Because you are involved in this seamless exchange of information, and listening intently, you know as much about many of your friends as you do about yourself. Are you experiencing a creative drought?

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 60

Social Media Webinar Metrics Tips Media 60

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

Marketing AI 354

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 354

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Let’s dive in!

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. Adding information on social media platforms to encourage users to visit your site? Guest blogging: Sharing your EAT.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Brandpoint

JULY 24, 2018

Social media is a blessing and a curse. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.

Social Media 96

Social Media Social Marketing Media Planning 96

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 52

Social Media Webinar Metrics Tips Media 52

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 52

Social Media Webinar Metrics Tips Media 52

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.

Sales Qualified Leads 313

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 313

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Valasys

JUNE 6, 2024

In this blog, we’ll delve into the fundamental differences between demand Side Platform vs supply Side Platform , exploring their unique contributions to the programmatic advertising ecosystem. SSPs enable publishers to connect their inventory to ad exchanges and demand sources, facilitating the automated sale of advertising space.

Demand 40

Demand Differentiation Ad Exchange Advertising Agencies 40

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Understanding millennial behavior is the key to learning how to cater to millennials blog readers. 75% of millennials watch video on social media daily.

eCommerce 89

eCommerce Peer-to-peer Statistics Thought Leadership 89

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

NuSpark Consulting

MAY 4, 2023

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Use LinkedIn Ads. Influencer Marketing on Social Media.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!)

Advertising Agencies 121

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 121

Unbounce

NOVEMBER 14, 2021

This blog post will teach you five foolproof digital marketing practices to get new customers. Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 119

Paid Content Advertising Agencies Planning Word of Mouth 119

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information. They serve as a destination for your ads and a tool to keep leads focused.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Scoop.it

MAY 4, 2023

User-generated or consumer-generated content is genuine, authentic content containing brand mentions that customers create, and this content is then published on their social media or other digital channels. Include UGC in Your Paid Ads and Promotions If you run ads and promotions, take advantage of user-created photos and videos.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Optinmonster

FEBRUARY 15, 2024

A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%. You deliver the lead magnet.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Because you are involved in this seamless exchange of information, and listening intently, you know as much about many of your friends as you do about yourself. Are you experiencing a creative drought?

Social Media 60

Social Media Creativity Campaigns Effectiveness 60

SmartBug Media

MAY 10, 2024

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! This blog post will explore the latest product updates and how they can benefit your business. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Contently

JULY 26, 2022

We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product. Understand your audience. Showcase your team.

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Optinmonster

FEBRUARY 2, 2024

In this post, I’m going to cover some awesome ways you can use social media and your existing website to grow your email list for free. How to Generate an Email List for Free With Social Media 1. Here are some ways to leverage social media to build your email list without opening up your wallet.

Ad Building 76

Ad Building Paid Search Agency Social Media User-Generated Content 76

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets. Are We Ready to Trust the Machines? So why is everyone using the same playbook?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Stevens & Tate

FEBRUARY 22, 2022

There are many ways to engage with potential customers these days, from social media to mobile and more. For example, they may begin their journey by searching for a product and reading up on it by checking out your blog. But then they may check out some customer reviews by taking a look at your social media pages.

Mobile Advertising 137

Mobile Advertising Loyalty Funnel Advertising Ad Exchange 137