Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. And a (small) majority are still actively buying. Given those findings, here are three vital activities to focus your efforts on now. Conditions Are Changing Quickly. Nicely done.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? They go online, research, seek answers, and learn about tips, tricks, and products.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

NetLine

OCTOBER 19, 2023

In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. Buyer intent data represents some of the most actionable information available to organizations. If it’s not used correctly, some people might interpret intent data as being…creepy.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. Giving you an understanding of their perceived intent.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Mike Weir, Chief Revenue Officer, G2 .

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing.

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Buyer Intent Intent Data Account Based Marketing ABM 67

ANNUITAS

MARCH 21, 2023

Also, the company has improved the ability to segment and activate Account-based Marketing lists. For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Zoominfo

OCTOBER 28, 2020

The moment a significant uptick occurs in search activity, our customers will be alerted and able to engage warm prospects the moment they are actively searching for the solutions they provide. And the reason we decided to write about it now is that streaming intent is the proverbial cherry on top of the sundae.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent.

Buyer Intent 52

Buyer Intent Intent Intent Data Work Management 52

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. When B2B buyers need to solve a problem, they start researching online.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Martech

MARCH 2, 2022

In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”. Much of the customer journey happens offline and when activities occur online, they rarely follow a linear path. Most marketers believe a form fill on a website indicates the highest moment of intent. The reality?

Top of Funnel 111

Top of Funnel Activities Intent Signal Advertising Channels 111

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. So, What Is Buyer Intent?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Aberdeen agrees.

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Intent Signal Buyer Intent Intent Purchase Intent 40

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

Outreach

APRIL 20, 2020

Everyone was reacting to all the uncertainty, and of course the last thing on their mind was to research products and services. Aggregated Outreach activity data tells a similar story, though the swings aren’t as prolonged or dramatic, likely because sales teams can’t ever truly let off the gas.

Intent 102

Intent B2B Sales Activities Bombora 102

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Request Demo The post Hone In On Active Accounts and In-Market Buyers with SalesIntel’s PredictiveIntent appeared first on SalesIntel.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Aberdeen

JANUARY 28, 2019

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. is the key to taking a buyer intent signal all the way to a converted, satisfied client. Augment Marketing Activities with AI.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. While inbound marketing can be effective, research shows that the most successful ABM marketers don’t wait for leads to take the bait.

Account Based Marketing 134

Account Based Marketing ABM Research Sales Qualified Leads 134

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent.

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Zoominfo Intent Signal Work Management Intent Data 246

Martech

JANUARY 11, 2024

Perhaps most importantly, the new TechTarget will be awash in first-party data from people researching business technology purchases across a sizable portfolio of web properties, analyst firms and digital platforms. How did we get here? Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

Marketing Proposals 85

Marketing Proposals B2B Buyer Intent Acquisitions 85

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture. One of the best ways to align Sales and Marketing is around the customer buying journey and to use a buyer intent model to improve alignment and handoffs.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Oktopost

DECEMBER 4, 2023

Lead recommendations Based on your preferences and search activity, LinkedIn Sales Navigator will auto-generate a list of recommended leads for you, finding you new leads that you might not have found on your own. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

NetLine

APRIL 19, 2022

We’ve even highlighted which B2B buyers are actively in-market across different industries, sub-industries, job levels, job functions, and more. Understanding how data is sourced and produced is one of the most essential aspects of any kind of research. Add in a matching 7.6% of the market that’s ready to play ball quite soon.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

NOVEMBER 22, 2021

We have all heard of pre-call research before. The reason we coined the term 3×3 research is that if people spend too much time on pre-call research, they turn into librarians. . People who don’t do the pre-call research at all, let’s call them cowboys. They have way too much research, low activity levels. .

Research 52

Research Top of Funnel Product Peer-to-peer 52

Binary Demand

JUNE 21, 2023

This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. It allows you to determine whether a prospect is actively considering or seeking to purchase your products, solutions, and similar offerings.

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Martech

OCTOBER 28, 2021

” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114