Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring.

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Social Media Social Marketing Paid Search Agency Planning 210

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. Sounds like a marketer’s dream, right? This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation?

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Social Media Automation Marketing AI Marketing Automation Services 126

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1.

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Social Media Allocation Social Marketing Media 65

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. However, various SEO pitfalls can hinder these outcomes. Click here.

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Social Media SEO Optimization Media 98

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand.

Social Media 113

Social Media Paid Search Agency Social Marketing Effectiveness 113

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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Social Media Personalization Media Work Management 124

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. What is Houzz?

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Social Media Social Marketing Product Ad Building 65

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Social Media Work Management Marketing Management Social Marketing 113

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

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Social Media Media Brand Identity Branding 78

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Webbiquity

FEBRUARY 14, 2020

When looking to land your dream job today, you have to market yourself properly. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity.

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Social Media Media PR Profiling 242

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

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Social Media Work Management Marketing Management Media 119

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

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Social Media Research Social Marketing Planning 40

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

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Social Media Social Marketing Media Paid Social Agency 52

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach.

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Social Media Social Marketing Paid Search Agency Media 118

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Social Media Enterprise Management Work Management Marketing Management 104

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

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Social Media Media Paid Search Agency Marketing Budget Creation 95

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

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Social Media Top of Funnel Media Allocation 62

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

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Social Media Media Planning Social Marketing 97

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

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Copyright Social Media Media Guidelines 109

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

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Social Media Work Management Marketing Management Media 121

Biznology

APRIL 9, 2021

But if you manage your company’s social media accounts, this is actually a risk that you should consider. Enterprising journalist Mikael Thalen from the Daily Dot wanted to get to the bottom of it, so he issued a Freedom of Information Act (FOIA) request and received the explanation.

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Social Media Enterprise Management Work Management Lock-In 197

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons.

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Social Media Practices Media Best Practices 111

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

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Viral Marketing Social Media Video Marketing Media 127

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.

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Social Media Tips Media Privacy 118

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience.

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Social Media Paid Content Media Lead Ranking 82

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

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Paid Content Social Media Social Marketing Media 111

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms.

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Paid Content Social Media Social Marketing B2B Marketing 86

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

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Social Media Paid Search Agency Media Advertising Agencies 122

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. But it’s not enough to say you’re aligned.

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Social Media Media Work Management Paid Search Agency 117

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

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Social Media Tools Campaigns Media 125

Bannerflow

JUNE 1, 2023

This unique feature, powered by generative AI, offers a fresh way to interact and create in the social media space. As it stands, the best uses we’ve seen on social apps are background alteration tools and chat enhancements. The future of social media and generative AI remains intriguing yet uncertain.

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Social Media Media Youtube Paid Search Agency 98

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

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Social Media Promotion Creativity Media 202

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference.

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Social Media Media Marketing Management Conference 77

BuzzSumo

SEPTEMBER 20, 2019

Between GDPR updates and falling reach on Facebook, marketers are in a tailspin. Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. Steve Rayson.

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Social Media Social Marketing Conversion Media 95

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

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Social Media ROI Multi-Touch Attribution Paid Search Agency 62