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Web Design Color Psychology: Optimizing Colors for Maximum Conversions & SEO

seo.co

Photons of light stimulate photoreceptors in the eye, which transform that information into electrical signals that are sent to the retina, which processes those signals and sends them along to the brain’s visual cortex. They should complement the base color and give you flexibility in your designs and SEO. Triadic.

SEO 75
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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

(highlight to tweet) This revolutionary system has changed the definition of the online search process. Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally.

Google 118
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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Much has changed since ChatGPT’s release. ChatGPT needs no introduction.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

Three years later, the shopping cart became a supermarket staple and store owners even catered the design of their stores for them by widening their aisles and check-out counters. Since Goldman licensed his shopping cart design, he became a multi-millionaire. Image Credit : Wikipedia. Whole Foods Market. Fyre Festival.

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B2B Imperative: Reinvent the Sales Experience

Tony Zambito

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes

B2B Sales 100
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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The customer journey is no longer confined to the process of completing a transaction. Image source: Wikipedia. Definition, Design, Management, Trends, and Examples. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. The Hero's Journey.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Download the Guide: Design Nurturing Programs to Drive Sales. Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Does viral work for B2B marketing? Ardath Albee.