Remove Act-On Remove Content Remove Linkedin Remove PPC Remove White Paper
article thumbnail

27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

“How can I use research as marketing content?” With so few companies taking advantage, primary research can be the secret weapon in your content strategy. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. ” I’m glad you asked. Social Media.

article thumbnail

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B Purchasing Decisions Have Changed

MarketJoy

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Today’s B2B buyers rarely act alone. That may include white papers, blog posts, demos, videos, presentations, or additional training materials. Group Purchasing Dynamics.

article thumbnail

Confessions Of A B2B Marketer

Marketing Insider Group

When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. But which ones are really working to drive our strategy and our business forward? Here is a copy of the presentation Confessions of a B2B Marketer as well.

article thumbnail

Inbound VS Outbound Marketing: Which One Drives B2B Better?

Belkins

From those buyers, 42% of them prefer to explore products of interest through blogs, while 52% of buyers use LinkedIn for getting more data about the potential vendor and their services. This is where your B2B content strategy comes into play. You still need to act quickly to prevail in B2B sales. How do you find the best fit?

article thumbnail

PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Please note that this content was presented live and then transcribed. Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. Presenters. Ben Herman, Mad Fish Digital. Ben Herman, Mad Fish Digital. Transcription.

article thumbnail

PESO Model for PR: Paid, Earned, Shared, Owned Media

Brandpoint

The key is getting buy-in with your company or agency to ensure that no content is created without the proper PESO treatment. This guide will cover the basics of the PESO model to help all of your media channels act as a single unit and work to strengthen each other. This is (naturally) the content your business owns.