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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Its top 25 US-based search advertisers alone spent more than $1.3

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Expand your Offer Strategy to Increase SEM Performance

The Point

However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. If you expand your SEM offer strategy to include early-stage content, yes – you’ll generate a mix of leads and not just highly qualified demo-ready prospects – but, if you have the right nurture strategy in place, you’ll end up with many more qualified leads, and a greater ROI, in the long run. Actually, I know why it is. There’s also a smart way to do it.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 6 LinkedIn Facts.

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What is Social Media Marketing?


Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),

10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. Many times, Pay Per Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. In addition, PPC is completely trackable and typically less expensive than traditional print advertising. 8) White Papers or e-Books.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

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Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. for B2C lead generators.


Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content. Conversion tactic : Sign up for a free white paper.

How (and Why) to Integrate Social and Content Marketing Efforts

Marketing Action

If we liken successful marketing to a flexible textile, we might say that content marketing and social marketing are the warp and woof of the final whole cloth. Your customer today could find you any place: on your website, a partner’s website, a third-party review site, on Twitter, Facebook or LinkedIn; a PPC ad, maybe even an offhand mention in someone’s blog post.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Other PPC books focus more on ecommerce firms but not lead generation. Among the contents: Developing a search strategy via the buying funnel. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. The number one priority of B2B marketers? Generate Leads: 46%. .

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Inside the Mind of the B2B Buyer – New Paths to Purchase

Fearless Competitor

Social calling (research before calls on Linkedin, using iSell or SalesView, etc. In one study, it was found cold calling was vastly worse that PPC for new leads, but the few deals found were bigger, so the dollars netted out. You need SEO and PPC, but it’s not all you need. What kind of content worked best? I’m a bit of a data junkie. Love hard facts. Kaput.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Content.

Herding cats? The Hidden Costs of Multiple Marketing Tools


If you’re wondering how you stack up against your peers, here’s the research: A Winterberry white paper, Marketing Data Technology: Cutting through the Complexity notes that almost 52% of marketers typically use 5–10 marketing toolsets; 27.3% Email, web sites, landing pages and forms, social media (in all its many ever-changing splendors), webinars, interactive media, infographics, search engine optimization (SEO), pay-per-click (PPC) ads, virtual events, website visitor tracking, and a host of other channels and apps – all are critical tactics in some marketer’s tool chest.

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Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman


We added the Zoho CRM, Act-On marketing automation, LinkedIn marketing, web real-time chat, and a content marketing and social media plan which includes a blog and curated news site. Previously that had been done on pieces of paper. If they can get a PDF, if they can get a white paper, if they can do it themselves, that’s ideal for them. We’d follow-up.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

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I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. With multiple authors, the demand for new content and content ideas can be scaled across the team, as well. Encourage social sharing (Facebook, LinkedIn, etc.)

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B2B Social Media FAQ: How Much Should We Budget?


Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Content sharing. Writing, publishing, and sometimes scheduling content with links to strategic blog posts and web pages. Keeping your communities free of spammers, updating content, adding applications, etc. This is a daily activity.

FAQ 46

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Or that 73% of U.S. And 73% of U.S.

Finding The Right Calls-To-Action For Your B2B Website

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Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Top Content/Pages These reports show the most visited pages on your website, which gives insight into the topics your visitors and prospects find important. To access this within your own account, click on Content > Navigation Summary). So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. That’s where the next report comes in… 2.

B2B Hubs Or PPC? Are All Leads Created Equal?

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Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. There is no ability to do that with PPC!

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. The operative word in that last sentence is “start&#.

Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy

Hinge Marketing

Topping the list is SEO, web analytics, blogging, usability testing, white papers, social media (LinkedIn and Twitter) and email marketing. Advertising, either through banner ads or pay-per-click (PPC), trended toward the bottom of the list. For example, blogging without a content calendar, SEO and an offer strategy (e.g. How fast things change.

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. Resources

The 4 Cs of Social Media

B2B Marketing Insider

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. Many college kids do not use Twitter or LinkedIn.

FAQ 25

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Do I Really Need a Content Strategy? Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Top 10 Takeaways from the 2010 Content Strategy Forum - Content Marketing Today , April 30, 2010. Five Reasons You May Not Be Spending Enough on Content Marketing - Tom Pisello , November 29, 2010. How Do You Make Time For All This Content? What Goal is Your Marketing Content Achieving? How to Create Remarkable B2B Content - Savvy B2B Marketing , April 21, 2010. Linkedin (1158). Why Free?

5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Do you need to interview someone for a white paper or eBook? Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

Top 5 Social Media Trends For The B2B Marketer

B2B Marketing Insider

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. The white paper also showed that business professionals are using social media more than online editorial and vendor content.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. World&#.

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CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics


Reading industry content not only keeps you informed, but it also often yields content creation ideas. Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events. Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Monday.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Get Content. Set Parallel Content Goals.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Michelle Bowles offers five tips for “making the most of your fan page&# such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else.

Confessions Of A B2B Marketer

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 1, 2010 12 Subscribe Confessions Of A B2B Marketer Share Just in case you are wondering, I am not going to start spilling crazy secrets that might put my job in jeopardy.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Content is key for B2B websites. For B2C websites, the majority of content focuses purely on product information. Enjoy!]

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Social Media Marketing Tips from the Experts: Rick Burnes


His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing. Then share content; this is what drives people back to your site and/or blog and generates referral traffic. To start, listen. Digg this!

What is a Marketing Technology Stack? Definitions, Stats and Examples.


A content management system (CMS) that hosts a company website and blog. Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalized, contextual content to new customers, converting leads, and helping companies overall bottom lines. SEO will be tightly integrated with your broader content marketing strategy.

19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 So does the second.

Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]


How Social Fresh leverages outside experts for content marketing. You are putting content out there. Maybe not today, maybe not next month, but if you keep that content cycle, you keep that fan loop going, they are going to be very primed to buy something when it is right for them. You guys are a content machine. Why fan and follower counts won't go out of style.