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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Zoominfo

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. What is cold calling? What is warm calling?

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How to Convince Reluctant Sales People to Use Video

Vidyard

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ If a few people get cold feet about cold-calling, half the team comes down with the rejection flu and avoids the phones. As mentioned above, emails that contain videos earn 3x higher response rates. Ask around.

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Virtual Prospecting with Intent Data: Fueling B2B Engagement

Only B2B

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

response rate compared to 0.12% for email – a 3566% difference! Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! Location-based event marketing. Navigating GDPR.

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How to Convince Reluctant Sales People to Use Video

Vidyard

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ If a few people get cold feet about cold-calling, half the team comes down with the rejection flu and avoids the phones. As mentioned above, sales emails that contain videos earn 3x higher response rates. Ask around.

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How to Create a Winning Sales Strategy

PureB2B

A range of options is available to grow your revenue, which could include increasing your price point or focusing on acquisition channels that have a higher conversion rate than others. Research has shown that when sales and marketing teams work closely and strategically together, companies see 38% higher sales win rates.

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8 Tips for Success with Sales Outreach

Oktopost

Cold calling used to be a big part of this, but now it includes cold email outreach and social media outreach. Incorporate the individual’s name, company name, and why your product is relevant to them in your cold emails’ subject line and body text. 8 Tips for Success with Sales Outreach. Get Personal.