Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Here’s the public events where I’ll be, and hopefully I’ll see you at one or more of these. Where this gets particularly important is when companies send multiple attendees. please put them in the comments.

Social Media 127

Social Media Media Blogger Co-Registration 127

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The idea of gaining customers sounds pretty straightforward. In psychology this phenomenon is called priming.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. The blog was a failure because posts were not written on a regular basis. The Facebook page was a failure because they were not engaging their audience, they were just collecting names.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. It’s called intellectual property and in each case it belongs to somebody.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The idea of gaining customers sounds pretty straightforward. In psychology this phenomenon is called priming.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Marketing Insider Group

JUNE 22, 2021

It can help you build brand awareness, encourage your audience to act, and help you create a loyal following. Examples include social sharing and mentions, guest bloggers, product reviews, public relations, and online communities and forums. Each type of content will require unique distribution tactics. Interviews.

Distribution 319

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 319

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Effective marketing is about generating sales. I am enrolled in a free course called Inbound Marketing University , created by HubSpot.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’ve never loved the top header.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. I’m also very lucky to have a full public relations team at my disposal. They’re very skilled in analyst relations. Being able to combine the powers of traditional public relations with digital outreach is super beneficial to our company and our clients.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

JULY 14, 2010

On occasion, each has even taken action related to the “conversations”. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Public Relations. If someone were to ask you, “Do you know what marketing is?” Management.

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

Biznology

OCTOBER 18, 2011

This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. Acting On Your Learning Before you leave to the conference there’s two things you need to do.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Webbiquity

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. What to do? Social Media Strategy and Best Practices.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. “BunnyBoy213″ was your handle. That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. Facebook rolled out their iPhone app in August, 2007.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Optinmonster

APRIL 26, 2024

It puts together all the most important information related to a post in one handy package. You can create a 1-page cheatsheet full of ideas that help your readers improve search engine optimization (SEO) and drive more organic traffic. In this guide, I’ll share 30 content upgrade ideas to grow your email list.

Examples 100

Examples Marketing Automation Services Content Screencast 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Best of B2B Marketing.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. I had an epiphany the other day. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. Skeptical of the analogy?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

seo.co

DECEMBER 8, 2020

Introduction to Online Marketing & SEO. Structural On-site SEO. Local SEO for Enhanced Online Marketing. You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising. Chapter 1: Introduction to SEO. That’s where SEO comes in. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. and SEO Link Building: The Ultimate Step-by-Step Guide. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Content Marketing Institute

OCTOBER 24, 2017

One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. Click To Tweet. When to use them.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Single Grain

FEBRUARY 16, 2022

Speaking of hashtags, you should make good use of relevant NFT-related hashtags to promote your digital art on Instagram and Twitter. Don’t miss the chance of getting additional publicity for your digital artwork by adding your drops to the NFT Calendar. Scroll to the bottom to download a free, clickable checklist of this post!

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. The coupon has a timed code and expires in 3 days, nudging you to act. Why would Starbucks need their own digital network?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Magisto

OCTOBER 3, 2019

Brand – Anything related to the awareness of your product or business. Brand – Anything related to the awareness of your product or business. Consider it a beginners’ guide, and a starting point to build on. A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 13, 2010

This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. Almost one-half of all bloggers reside in the United States with 29% blogging in Europe. Gender Two-thirds of bloggers according to Technorati are male.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

JUNE 28, 2010

The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: content creation , content marketing , content optimization , content rationale report , social media tools Did you enjoy this blog post? If someone is looking for “chocolate ice cream&# you need to have content pieces to show up on that radar.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 20, 2010

Yes, thanks to social media, business is faster than ever. But it’s also slower than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. And that takes time. Trust takes time. Creating advocacy takes time.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159