Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

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Intent Data Intent Event Marketing Marketing AI 62

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Determining if, how and when to act. Dig deeper: In this economy CMOs need to spend more on training, not tech.

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Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 129

Only B2B

OCTOBER 13, 2021

However, not every intent data source will be best suited for your company. Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. I’d want to go over some intent data basics before we get into B2B intent data providers.

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Intent Data Intent Enterprise Management Work Management 118

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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Buyer Intent Intent Data Intent Demand Generation 105

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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Intent Data Intent Marketing Analytics Tools Intent Signal 116

Heinz Marketing

AUGUST 17, 2022

This lack of human connection can be harmful, especially in the B2B landscape. The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. The Process.

Lead Generation 117

Lead Generation Generation Leads Lead 117

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. . More B2B marketers are adopting account-based marketing than ever before. Source: Auseh Britt. Processing.Please wait.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 108

Rev

FEBRUARY 28, 2023

Typically, 66% or more of prospects on a normal, unfiltered intent list are such window shoppers—not the hot prospects you’re most likely to land a meeting with. But when you pair intent data with exegraphics? Intent signals reflect individual actions that indicate some amount of willingness to engage with your company’s offerings.

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Intent Data Intent Ideal Customer Profiles Intent Signal 78

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. But Marketers know that B2B lead generation is more complicated than this.

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Intent B2B Sales Work Management Marketing Management 111

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.”

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Use search to reveal intent.

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Intent Account Based Marketing Bombora Intent Signal 100

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

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Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Act on buyer interest data. Image: N.Rich.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 112

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

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Buying Cycle Intent Buy Intent Signal 107

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

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Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Content4Demand

OCTOBER 15, 2021

Intent Data vs. Predictive Data. This conversation has a three-legged barstool: intent data, predictive analytics, and buyer’s journey stage. Intent data is a topic of interest, predictive analytics is the propensity to act and the buyer’s journey stage defines the format and form of content. and not the U.S.

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Intent Data Intent Intent Signal Account Based Marketing 83

Leadspace

FEBRUARY 12, 2019

By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. To do all that, B2B marketers and salespeople need the right technologies. “Today’s B2B buyers expect personalized engagement of the kind they are regularly served as consumers. ” – Leadspace CEO Doug Bewsher. .

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Bombora Intent Data Intent Signal Marketing & Strategy 119

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance.

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Marketing AI B2B Aggregators InsideView 52

TrustRadius Marketing

OCTOBER 3, 2022

The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. . Understanding where intent signals come from helps you effectively act on them. First-party intent data. First-party intent data also has limitations.

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Intent Data Intent Intent Signal Top of Funnel 52

DemandBase

MAY 26, 2020

ABM is an intentional change of direction from conventional B2B. And to the one-and-doners, ABM is little more than the act of performing any of those efforts just one time. ABM responds to key challenges in B2B sales. ABM is the straight-shot answer to many of the key challenges in B2B sales today.

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Account Based Marketing ABM DemandBase Peer-to-peer 133

Albacross

JANUARY 19, 2022

Intent data is the one. Intent data gives you the power of predictability based on collecting real-time website activities. Intent data gives you the power of predictability based on collecting real-time website activities. Define which activities are “buying signals”. Rank the buying signals. But is that all?

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Intent Data Ideal Customer Profiles Intent Top of Funnel 52

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. CHAMP stands for “Challenges, Authority, Money, and Prioritization.”

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In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

6sense

DECEMBER 8, 2021

Allied forces could finally act on the invaluable information in front of them. Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. What is first-party intent data? What is second-party intent data?

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Intent Intent Signal Intent Data CMO 62

Content4Demand

APRIL 9, 2021

Over the past year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. If multiple people from the same company are visiting a website, that usually indicates they’re getting ready to act.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. What content can act as a flashlight, illuminating the path to your product or service?

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Intent Ideal Customer Profiles Work Management Marketing Management 40

6sense

SEPTEMBER 23, 2021

Allied forces could finally act on the invaluable information in front of them. Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. What is first-party intent data? What is second-party intent data?

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Intent Intent Signal Intent Data CMO 62

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly. Leveraging insights against the competition .

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Intent Data Account Based Marketing Intent ABM 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. Beyond a Demographic Perspective.

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Intent Data Intent Intent Signal Buyer Intent 40

SmartBug Media

MAY 13, 2022

"Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring.

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NetLine

MARCH 27, 2023

For B2B marketers, it likely looks rather odd compared to the world we once knew. The B2B Landscape Will Soon Experience a Seismic Shift Try as we might, the ripple effects of the pandemic are inescapable. Budget reductions forced vendors to act and think lean. In fact, what you want to be is more…intentional.

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Intent Data Intent B2B Sales Intent Signal 52

LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. Not so for inbound leads. The lead is either rejected or converted.

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Ideal Customer Profiles Account Based Marketing Work Management ABM 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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Intent Data Top of Funnel Intent Work Management 52