Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Image: N.Rich.

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SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

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Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly.

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Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . They are accountable for: Identifying client needs. Determining if, how and when to act.

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Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

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Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

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Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Processing.Please wait.

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Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

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LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. Not so for inbound leads. The lead is either rejected or converted.

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Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Content4Demand

OCTOBER 15, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. . Intent Data vs. Predictive Data. Today, we feature a Q&A with Mark Ogne, Founder and CEO of ABM Consortium. and not the U.S.

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TrustRadius Marketing

OCTOBER 3, 2022

The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. . Understanding where intent signals come from helps you effectively act on them. First-party intent data. First-party intent data also has limitations.

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Leadspace

FEBRUARY 12, 2019

By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. Buying lists of contacts and companies, and then firing off content or making Sales calls based on job titles or target industries is a recipe for failure. This is particularly true for account-based marketing (though not exclusively).

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Heinz Marketing

JUNE 19, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each week we’re featuring some of the best and brightest minds in B2B sales and marketing as this continues to evolve. I don’t wanna say pre ABM days, right?

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Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 96

Engagio

AUGUST 30, 2017

Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just your marketing practices.

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Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

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Terminus

APRIL 30, 2019

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Automatic nurture emails can be established based on behavioral triggers.

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Automatic nurture emails can be established based on behavioral triggers.

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Intent Data Top of Funnel Intent Work Management 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. Beyond a Demographic Perspective.

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Engagio

MARCH 20, 2024

Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? It’s important to begin with a foundational truth about B2B advertising: B2B buying is not the same as B2C buying, nor are the tools and technologies built for B2C advertising conducive to your success with B2B advertising.

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Terminus

NOVEMBER 1, 2017

Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating these interactions through multiple digital channels and through the people in your organization is key to the success of account-based marketing (ABM).

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Interactive Marketing Account Based Marketing Top of Funnel Planning 27

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest. Demand gen tactics.

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Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data.

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Bombora Intent Signal Ideal Customer Profiles Work Management 30

6sense

DECEMBER 9, 2021

Delivering high-quality B2B customer experiences can reduce churn by up to 15%, increase win rates of offers by 20% to 40%, and lower costs to serve by up to 50%. Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent. 6sense’s Own CX-Boosting Campaigns.

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Zoominfo

AUGUST 30, 2023

Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business.

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Strategic-IC

MAY 5, 2022

What’s the secret to a successful Account-based Marketing strategy? There are many ingredients to success – an account-led focus, Sales and Marketing alignment , the right data strategy, an orchestrated execution…, etc. Intelligence and personalization provide those guiding lights in your ABM content strategy.

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Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

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Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

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Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. This is because you’re only targeting marketing qualified leads (MQLs), so you’ll have a higher lead-to-MQL rate, MQL-to-demo rate, and so on.

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Adobe Experience Cloud Blog

JULY 13, 2017

Web personalization helps marketers drive conversions more effectively on their website by delivering personalized messages, images and offers to segments of your Web visitors. If you are not adapting your marketing to perform on a mobile device, then you are wasting time and money. Account-Level Engagement Is Critical.

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Engagio

JANUARY 25, 2017

There are many arguments on blogs, podcasts, and talks declaring “Account Based Marketing isn’t new.” Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to decision makers.

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6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. FireEye: The Next Wave of ABM . Catch the Wave. 6sense ads.

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Content4Demand

FEBRUARY 11, 2020

If you haven’t already booked your spot at the 2020 B2B Marketing Exchange , some of these sessions just might persuade you to book some last-minute travel. There’s much more than gorgeous surroundings and luxurious amenities at the year’s best B2B marketing conference. It goes by so quickly! to 3:50 p.m. to 3:50 p.m.

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