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5 steps to make the most of your reporting and analytics

Martech

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. Your data source should include your transactions for clicks, searches, website registrations and sales interactions. Get the daily newsletter digital marketers rely on.

Analytics 114
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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

Website : Enter your company’s website. This shows up right on your profile and allows people to easily visit your website and learn more about your product when they want to. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network.

Linkedin 115
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20 Questions: Email Marketing

SendX

It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. Do I need to send newsletters? Some audiences love newsletters, while others want to be contacted only on a ‘need-to-know’ basis, such as events or upcoming promotions. What is the best time of day to send emails?

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7 Best GDPR Plugins to Help You Avoid Heavy Fines

Optinmonster

Every website needs to be GDPR compliant if it handles data from the European Union. First, you might have seen notifications on websites asking you to accept tracking cookies. Newsletter. Are you looking for the best GDPR plugins for WordPress to make sure you’re not breaking regional laws? Emails need explicit consent.

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Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends

Martech Advisor

Transactional messages are top performers : Transactional emails triggered by a customer’s behavior have average (mean) open rates 20 percentage points higher than non-transactional emails such as promotional offers or newsletters. Despite these promising numbers, mobile engagement is on the decline.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it. First-party intent data is activities that you can directly collect from your own website, CRM tools, and any other methods you use to engage with users. Not exactly. Source: LinkedIn , 2020).

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How to Keep Your Brand Streamlined Through the Channel

SmartBug Media

Gather analytics on your sales cycle, lead distribution, and previous marketing efforts. Content Marketing Strategy: Take the opportunity to appear in each other’s newsletters and email blasts. This could be a spot on your newsletter or ad space promoting the partnership on your sites. To do this, draw from past numbers.