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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it

This post will explore seven content marketing tips and examples for HR audiences and leaders. Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

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The (marketing) funnel isn’t dead

MKT1

This funnel mapping process is one of the key foundational elements of your growth strategy. Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. That’s it!

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4 Things Marketers Should Know from Leaders at Lyft, Box, Cuisinart & More

Martech Advisor

At the conference, we heard from some truly inspiring marketing leaders from companies like Lyft, Box, Cuisinart, and HubSpot. Some of my favorite highlights from the conference focused on how to operationalize feedback cross-functionally to have a larger impact as a marketer. I find this story incredibly inspiring.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

Most importantly, they help their followers understand why thinking and acting in a certain way is important to get desired results from running experiments. Give a person a fish, and they will eat for a day. This is the sentiment that has inspired this roundup. At least once every 10 days. Let’s dive into the names. (14 You’d lose.