Contently

NOVEMBER 17, 2017

As you know by now if you’ve followed my social media channels, I’ve been exploring the concept of empathic marketing over the past few weeks. I’ve dug into existing psychological and marketing research that relates to empathy, in an effort to understand and synthesize this concept for other marketers.

Work Management 154

Work Management Top of Funnel Marketing Management Validation 154

RDIGS

JUNE 5, 2023

Before taking on my first B2B Email Marketing blog, I had worked in email marketing for some time. More than minor tweaks to generalized email marketing tactics are needed to build a great B2B campaign. What is B2B email marketing? B2B email marketing is a tactic for promoting products or services. Correctly so.

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Content is the engine behind digital marketing. It is how brands build trust with customers, educate them about their products, and help them solve problems.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.). Demand generation is the bulk of all B2B marketing. Or, you may consider paying for ads on Facebook or LinkedIn.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

ConvertKit

JANUARY 30, 2022

Funnels vs. Flywheels: What you need to know. Traditionally, marketers divide that journey into three cascading parts: awareness (“Oh, that brand sounds cool.” ? There are lots of different words marketers use to describe these three phases, but the structure remains the same, with the inevitable purchase at the end of it.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

PureB2B

JULY 18, 2018

And now that old methods are shunned , visitors are able to avoid marketing messages more easily. Lead magnets offer value to your site visitors in exchange for their contact information. They can be any page a visitor lands on after clicking on an ad, a call to action button, or any other marketing trigger. Lead Scoring.

Lead Generation 79

Lead Generation Lead Ranking Lead Scoring Paid Search Agency 79

PureB2B

JULY 17, 2018

And now that old methods are shunned , visitors are able to avoid marketing messages more easily. Lead magnets offer value to your site visitors in exchange for their contact information. They can be any page a visitor lands on after clicking on an ad, a call to action button, or any other marketing trigger. Lead Scoring.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. What Is Retention Marketing?

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Moz

JANUARY 28, 2019

They're the currency of the Internet, as they act a lot like real-life reputation. This indicates it provides lots of expertise, has cultivated authority, and is trusted among those other sites. To earn trust and authority with search engines, you'll need links from websites that display the qualities of E-A-T.

Link Building 51

Link Building Paid Content SEO Lead Ranking 51

Apollo

OCTOBER 23, 2018

This is where Apollo’s Prospect Sales Tool comes in handy: your job when defining your persona is to start broad, look at the results, decide where to get more specific, and (just as importantly) what to exclude : Resist the urge to start broad, by going to market with a generalized value proposition. Here’s an example.

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. The bad news is, “tried and true” B2B marketing methods aren’t up to the task. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 206

eCommerce Tactics Budget Programs Work Management 206

Content Marketing Institute

DECEMBER 11, 2017

For example, in some cases there may be a revenue share of the ads sold by the media outlet against your content hosted on its site, but the vast majority of the syndication deals I’ve put together involved no money. I learned content distribution, syndication, and SEO very much by accident. I also needed health insurance.

Traffic 85

Traffic Top of Funnel Lead Ranking Paid Search Agency 85

ConvertKit

NOVEMBER 28, 2018

With a sea of coaches and marketing experts, how do you stand out and build a unique platform to stand on? Facebook ads: This is for more advanced biz owners. HOWEVER, do not use Facebook Ads unless you understand your sales flow. You want to help more people, spread your message, make an impact, and show people what you know.

Ad Building 52

Ad Building Business Top of Funnel Ad Exchange 52

Apollo

OCTOBER 23, 2018

This is where Apollo’s Prospect Sales Tool comes in handy: your job when defining your persona is to start broad, look at the results, decide where to get more specific, and (just as importantly) what to exclude : Resist the urge to start broad, by going to market with a generalized value proposition. Here’s an example.

Sales Management 40

Sales Management Work Management Top of Funnel Practices 40

Salesforce Marketing Cloud

MAY 29, 2024

Legislation, regulation, and an increasingly data-conscious audience have put an end to third-party cookies as a viable primary data source, pushing marketers to look for more sustainable ways to learn about their customers. First-party data — information volunteered by customers — is now a crucial source for the modern marketer.

Paid Content 109

Paid Content Marketing AI Sales Management Lead Ranking 109

Oktopost

MARCH 24, 2024

However, as B2B marketers, the fact that paid advertising enables precise targeting is one of its main draws. This hyperpersonalization increases conversions , enabling brands to bring more leads into the funnel. On a personal level, the fear of data privacy is real. billion in 2024.

Paid Content 83

Paid Content Advertisements Advertising Privacy 83

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 354

Buyer Intent Top of Funnel Intent Marketing AI 354

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Only B2B

MAY 8, 2024

Are you a marketer struggling to generate leads and ROI through your content assets? This helps boost traffic directly to your site, acting as a growth-hacking strategy to expand your reach. This helps boost traffic directly to your site, acting as a growth-hacking strategy to expand your reach.

Top of Funnel 71

Top of Funnel B2B Thought Leadership B2B Marketing Lead Ranking 71

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them.

Work Management 145

Work Management Marketing Management Marketing Automation Services Paid Content 145

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Work With Us What Is Programmatic Advertising?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Unbounce

JUNE 3, 2021

Ever used a funnel while baking? A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. A conversion funnel is the same idea but applied to your marketing strategy. What Is a Conversion Funnel?

Top of Funnel 145

Top of Funnel Sales Management Marketing Funnels Conversion 145

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. For example, eCommerce website leads might: Click on your online ads. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. What is a Lead? Who Are Your Leads?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

ClearVoice

DECEMBER 9, 2021

And yes, lead generation can be the act of qualifying potential customers , and adding them to a sales pipeline. The result is a retargeted ad that “follows” the individual around as they make their rounds on social media and other internet sites. The hope here is that the individual will click on the ad when they see it.

Lead Generation 52

Lead Generation Work Management Top of Funnel Sales Qualified Leads 52

Unbounce

JUNE 16, 2020

With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer. In its purest form, a partner program acts as a way to reward people for delivering new business opportunities or value.

Landing Pages 131

Landing Pages Advertising Agencies Paid Search Agency Sales Management 131

Single Grain

APRIL 29, 2021

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. We talked to some of the legendary marketers working today and asked them to share their most creative lead gen examples. But we got ‘em here for you: 10 unique examples lifted straight from the secret marketing playbooks of the pros. Get creative.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Ranking 52

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? Scrolling through your social media feed, you see an ad for a pair of boots. Well, let’s break it down. Annoying, right?

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84