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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. The strategic market operations leader, she writes “acts as a business leader, not a button pusher.” Where Sitecore is in a fortunate position is in having raised $1.2

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Blog Post Template

Outbound Engine

Those homeowners will be looking for brokers who can act as guides to an unfamiliar landscape, and they’ll need confidence that their broker is an expert at what they do. Look for your customers on LinkedIn, Instagram, YouTube, or other social media platforms that may not be your first thought. Refinance volume is up.

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How sellers are extending the corporate brand

Seismic

Just recently, Merrill Lynch banned cold calling by trainee brokers, instead opting for referral outreach on LinkedIn. . Sellers who are effective on social media act as a resource or subject matter expert within their field. This is increasingly true in organizations with employee advocacy programs.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu. Those incorrect facts, figures, and fantasies have branded AI as untrustworthy. Much has changed since ChatGPT’s release. Its Plus version browses the web and reads files. ChatGPT needs no introduction.

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Mortgage Refinance Applications are Booming: How Loan Officers Can Make the Most of It

Outbound Engine

Those homeowners will be looking for brokers who can act as guides to an unfamiliar landscape, and they’ll need confidence that their broker is an expert at what they do. Look for your customers on LinkedIn, Instagram, YouTube, or other social media platforms that may not be your first thought.

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Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World

Content Standard

In March of 2010, the Affordable Care Act (ACA) was signed into law. Complicate this further with a complex system of brokers, providers, and health care institutions, and consumers were left with a befuddling law affecting a massive system of competing interests that they were somehow supposed to navigate. Executing on Responsibility.

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Sales Pipeline Radio, Episode 212: Q & A with Joanne Black @ReferralSales

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.