Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. “Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. Finalists: LinkedIn, Trans Union / Diaz & Cooper. Hootsuite, Salesforce, Gainsight and others recognized for innovative use of video. Winner: Zuora. Winner: Ceridian.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50