LeadSloth

MAY 25, 2010

Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). People asked my opinion on this acquisition. But since then too little progress was made: the product was good, but their marketing was lagging behind. Enterprise-Ready Product. Overall, I think this is great news, for 7 reasons: 1.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We think this best of breed perspective is more important than ever, as cloud computing now allows every department in the enterprise to buy the best product for their needs. Where marketing is going. Independently rated the leader. Modern Marketing'

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

Biznology

JANUARY 23, 2013

Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JUNE 13, 2016

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Microsoft surprised pretty much everyone today by announcing a $26.2

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Instead of showing "activity," model and measure the real cost of customer acquisition and the importance of repeat business—the most profitable source of revenue.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

APRIL 3, 2013

The SetLogik acquisition takes this a step further by letting them build databases to hold their data, thereby expanding the market beyond people with a database already in place. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. Everybody wins!

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2015

They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement. Teradata told me separately that their marketing cloud business grew 22% year-on-year this quarter, suggesting that the decline came in the older, on-premise products and/or related services.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Valasys

AUGUST 28, 2020

Gavin Patterson the Chief Revenue Officer of Salesforce.com Inc. This is driving substantial increases in the gross merchandise value of the products and services being sold by the companies online. ” The products by work.com and Salesforce Anywhere were meant to help clients safely reopen offices and work remotely, respectively.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Silverpop -- already a large Adobe partner -- is the obvious acquisition candidate to fill that gap. I''d guess those were bonuses rather than primary drivers of the deal.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Adobe Experience Cloud Blog

DECEMBER 4, 2008

For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. However, one trap that companies run into is investing in marketing automation that is not as fast, nimble or flexible as tools like salesforce.com or WebEx.

Acquisitions 48

Acquisitions Marketing Automation Services Enterprise Management Salesforce.com 48

Customer Experience Matrix

NOVEMBER 8, 2013

As Gainsight sees it, this makes them the post-sales analogue to marketing automation systems (which manage acquisition) and CRM systems (which manage sales)*. The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JUNE 27, 2013

Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. The deal is not particularly surprising.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. Similarly, a high customer lifetime value indicates you have a good product and are a good market fit.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. Similarly, a high customer lifetime value indicates you have a good product and are a good market fit.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . Similarly, a high customer lifetime value indicates you have a good product and are a good market fit.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Customer Experience Matrix

JANUARY 4, 2012

This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. I was actually briefed on May 17 by the Oracle team handling the resulting product but hadn’t noticed that the anniversary was approaching. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

ViewPoint

DECEMBER 17, 2013

Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Customer Experience Matrix

JUNE 27, 2012

Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

APRIL 5, 2011

Previous products include Verbind (later purchased by SAS ), Elity (eventually owned by Unica ), and Harte-Hanks Allink Agent (still around in some form). This isn’t an inherent feature of state-based systems: other products do work with a database of their own. Whether it’s radically simpler is another question.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Webbiquity

JULY 10, 2018

Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 213

Paid Content CMS Development Design Optimization 213

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . Jigsaw was a great acquisition. Transcript. I’m really pleased.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. And any vendor who does this has a major advantage because they can sell marketing automation as a product extension to their existing clients.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. As a results, B2B acquisition marketing often devolves into one of two places: Just getting a lead (really just some contact details, but I digress) into the marketing and sales machine. The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. For example, the first analysis might find all transactions that involve a specific product on a single date. The second pass might find all transactions with that product/date pair that were made by a given customer.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

JANUARY 18, 2015

You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. This means it’s hard to support all types of decisions within a single product.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

DemandBase

AUGUST 5, 2020

I focused on accounts like Salesforce.com, Adobe, and Microsoft, gleaning many insights from my experience of managing our customers and working directly with the Demandbase ABM Platform. I’ve seen and experienced firsthand immense change and innovation at Demandbase, and I’ve never been more excited about the team and the product we have.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. Both the ExactTarget and Eloqua announcements reflect a strategy of positioning their products as a company’s primary customer management system.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com, why didn’t you decide to ride off into the sunset? Jigsaw was a great acquisition. Jim: Sure, Brian.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40