Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. ABC: Always Be Capturing.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Walker Sands

JANUARY 12, 2023

And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. In recent years, our creative capabilities and team have exploded as more clients realize the power of bringing B2C thinking to B2B marketing. The Walker Sands growth story has many chapters.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

SalesIntel

SEPTEMBER 29, 2023

In this blog post, we’ll delve into precise contact data’s pivotal role in the cybersecurity industry and how it empowers professionals to best handle the difficulties they face. Cybersecurity professionals often grapple with identifying the right contacts within target organizations to engage in meaningful discussions.

Contact Marketing 40

Contact Marketing Contacts Paid Search Agency Enterprise Management 40

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Now, it’s the new norm.

Social Media 95

Social Media Acquisitions Media Marketing & Strategy 95

Zoominfo

OCTOBER 20, 2021

In today’s labor market , it’s critical that recruiters do everything they can to maximize the chance that their emails will not only be opened and read, but acted upon. It’s a professional networking tool, so people in general are more open to being contacted in that way.” Be human in your approach.

Personalization 100

Personalization Zoominfo Outreach Work Management 100

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Porch Group Media

OCTOBER 26, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: Why are you different from some of the other data providers and marketing service organizations? Todd: That’s a great point, Michelle.

First-Mover Advantage 52

First-Mover Advantage Personalization Multi-Channel Acquisitions 52

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Vidyard

NOVEMBER 19, 2020

They responded by sending more and more personal video. For Vidyard, recruitment videos are the perfect tool for filling niche roles in a talent market like today’s. If you want to go even further, you can make general announcement videos feel personal with video personalization. Learn from the Pros. Culture Videos.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Thinkers360

MAY 25, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Mike Walker Microsoft Contact Mike Walker Score: 72.89 Contact Lisa S. Jones EyeMail Inc.

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. In September and October, the team was spiking for “mergers & acquisitions (M&A),” “mergers & acquisitions due diligence,” and “acquisition strategy.” T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Share your customer support contact and encourage users to share more details about their experiences or challenges.

Customer Satisfaction 152

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 152

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 121

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 121

Thinkers360

MAY 6, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Westover, PhD Human Capital Innovations, LLC Contact Jonathan H. 13 Dr Terri Horton MBA MA SHRM-CP PHR EQi2.0

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 126

Strategic-IC

JULY 28, 2021

What makes it so different from B2B Marketing? One thing that makes ABM such a compelling go-to-market strategy. And that one thing is personalization. It’s all about treating an account as a market of one. Personalization: The key to unlocking the account. We want a personalized experience. What’s ABM?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple. You’re not alone.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Guest post by Alain Glaeser. Image credit: Blake Wisz on Unsplash. Train your employees.

Loyalty 317

Loyalty Lead Ranking Lead Scoring Budget Programs 317

Porch Group Media

AUGUST 12, 2021

moving each year (and likely even more due to the pandemic) and spending on average $9,000 per move, mover marketing is a significant revenue opportunity for brands to engage with this lucrative market. Contact us today! Contact us today! With over 30 million people in the U.S.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Webinar Metrics Demand 52

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 3 SJ White Contact SJ White Score: 54.05 4 Jair Pinto Ribeiro Volvo Group Contact Jair Pinto Ribeiro Score: 51.59 3 SJ White Contact SJ White Score: 54.05

Education 123

Education B2B Thought Leadership Thought Leadership Lead Scoring 123

ANNUITAS

MAY 2, 2023

I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies. I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 204

Segmentation Account Based Marketing Lead Ranking Lead Scoring 204

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16 19 Ahmad M. 19 Ahmad M.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Zoominfo

FEBRUARY 1, 2021

Contact information: email, full name, and title. Job functions: sales, operations, and marketing. As part of your strategy, your sales reps use ICPs to guide prospect cold calls and have a personalized voicemail script ready if they can’t reach their decision-maker prospect. Company and contact information change.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

KoMarketing Associates

AUGUST 23, 2018

If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. ACME is a mid-market company, based in San Francisco. just downloaded a ZoomInfo platform datasheet. Let’s add that to the prompt.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

Ideal Customer Profiles 118

Ideal Customer Profiles Buy Marketing Automation Services Work Management 118

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Thinkers360

JUNE 2, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Robin Farmanfarmaian ArO Contact Robin Farmanfarmaian Score: 83.79 PhD GBSH Consult Group Contact H.E.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 61

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Zoominfo

MARCH 21, 2022

The Great Resignation has created one of the hottest labor markets in living memory. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Enter automation — one of the most important tools for recruiters in today’s talent market. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

PureB2B

AUGUST 28, 2016

A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any lead generation strategy. While sales and marketing teams work hand-in-hand, some companies only have one team for both functions. In-House Lead Generation. Advantages. Disadvantages.

Acquisitions 62

Acquisitions Lead Generation Lead Ranking Lead Scoring 62

Thinkers360

MARCH 16, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56 Contact Yaroth Chhay Score: 45.47

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89