Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Martech

OCTOBER 26, 2021

Adding Clear Software’s API access will strengthen and accelerate how customers use data and processes beyond Microsoft’s first-party services. On the user interface side, Microsoft will be able to deliver customized integrations to fit each organization’s unique needs, according to a Microsoft blog post. Why we care.

Buy 102

Buy API Acquisitions Paid Search Agency 102

Martech

DECEMBER 13, 2022

The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct from 6Sense to Integrate via API, eliminating the manual task of keeping the lists up-to-date. Why we care. Integrate and 6Sense have proffers aimed at solving parts of the B2B jigsaw. How it works.

Account Based Marketing 80

Account Based Marketing ABM Jigsaw Demand Generation 80

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 114

Paid Search Agency Marketing Attribution Top of Funnel Companies 114

chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Customer Experience Matrix

JANUARY 1, 2019

The report period (second half of 2018) saw the first two major acquisitions of CDP vendors: Datorama by Salesforce for reported $800 million and Treasure Data for $600 million by ARM Holdings for reported $600 million. Acquisitions. But Datorama and Treasure Data were the first acquisitions of large CDP companies.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. What makes this possible? The data speaks for itself.

API 40

API CMS Development Enterprise Management eCommerce 40

Martech

APRIL 9, 2024

Other tactics will be needed to support acquisition. Privacy Sandbox is introducing APIs and solutions that basically remove the Android Advertising ID, a unique identifier at device level that is consistent across all apps on that device,” said said Itai Cohen, SVP marketing and strategy at Digital Turbine.

Privacy 99

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 99

Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. But developing new APIs is only half the battle. In order to build rich profiles, they collect data and user activity information to understand context and drive personalized interactions.

Trends 270

Trends Marketing AI Work Management Marketing Management 270

Engagio

MAY 3, 2021

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! We are incredibly excited about the value we will add for our customers through these acquisitions. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Martech

OCTOBER 27, 2021

As our editorial director Kim Davis observes, a little further down, Twilio’s acquisition of customer data infrastructure solution Segment last year, got the ball rolling for its customer engagement platform Twilio Engage. Vendor roadmaps help marketers too and those who cover the space to see what innovations are on the horizon. Why we care.

Marketing Automation Services 85

Marketing Automation Services API Digital Transformation Acquisitions 85

ClearVoice

MAY 21, 2021

Understanding the web of touchpoints from the first impression to a conversion can be complex, but accurately collecting and consolidating this data can help you increase revenue while decreasing customer acquisition costs. Choose the devices that you’ll run your paid ads (desktop, mobile, TV). Click To Tweet.

Multi-Touch Attribution 98

Multi-Touch Attribution Allocation Multi-Channel Top of Funnel 98

SalesIntel

OCTOBER 20, 2023

ZoomInfo is a versatile tool catering to various business needs, including sales, marketing, and talent acquisition. In talent acquisition, ZoomInfo helps HR and recruitment teams identify potential candidates and get a deep dive into their work history and professional background. What is Zoominfo Used For?

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it. Why we care.

Enterprise Management 106

Enterprise Management Work Management Account Based Marketing Marketing Management 106

QuanticMind

JUNE 30, 2023

Reddit Pay-As-You-Go API Results in Protests [:03] Thousands of subreddits went private this month as users protested Reddit's decision to eliminate free API access for developers, replacing it with a pay-as-you-go model. The protest has seen more than 8,400 subreddits going dark, including major communities like r/funny and r/gaming.

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

Webbiquity

MARCH 5, 2020

organic visibility, traffic acquisition, revenue, etc). This is API driven, but since it leverages Zapier to feed the data from DeepCrawl to Google Sheets, it’s very easy to do. For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g.

SEO 321

SEO Google Ad Building Marketing Analytics Tools 321

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Strong integrations and APIs? Ease of use?

Work Management 116

Work Management Marketing Management Budget Programs Software 116

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. Content and search are my two pillars of choice for attracting target entities to remarket to and nurture into acquisition.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Golden Spiral

AUGUST 4, 2022

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. In a move that was likely more PR-driven than anything else, Google has since claimed that they have found a better way to maintain measurement while preserving privacy: the Topics API.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Martech

JULY 14, 2022

Most vendors we surveyed expect merger and acquisition activity to pick up in the space as the larger players build more comprehensive platforms. Vendors are building out APIs and increasing the availability of native (outof-the-box) integrations with CRMs, marketing automation systems, digital ad networks and other ABM data providers.

Account Based Marketing 109

Account Based Marketing Enterprise Management Work Management Marketing Management 109

Liveintent

NOVEMBER 22, 2021

If you prefer, you can also send us this data directly from your DMP or other internal systems using our API connection. Custom Audiences have several use cases ranging from customer acquisition, retention, and re-engagement. Custom Audiences for acquisition. When to use Custom Audiences. Let’s dive into each of these.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Liveintent

NOVEMBER 22, 2021

If you prefer, you can also send us this data directly from your DMP or other internal systems using our API connection. Custom Audiences have several use cases ranging from customer acquisition, retention, and re-engagement. Custom Audiences for acquisition. When to use Custom Audiences. Let’s dive into each of these.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Leadspace

MARCH 1, 2022

We believe the B2B standalone customer data platform is the data and intelligence backbone that fuels the end-to-end customer acquisition and support business processes. It’s also about building out a platform that can span every aspect of the customer acquisition process. That’s a big statement.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

We believe the B2B standalone customer data platform is the data and intelligence backbone that fuels the end-to-end customer acquisition and support business processes. It’s also about building out a platform that can span every aspect of the customer acquisition process. That’s a big statement.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Zoominfo

JULY 28, 2022

Accelerate speed-to-lead Kaseya , a company dedicated to IT platform management and monitoring solutions, recently went through a series of mergers and acquisitions. Before, multiple API web calls significantly slowed down our lead-routing process. Here are a few examples of intelligent routing with high-quality data in action.

Enterprise Management 130

Enterprise Management Lead Scoring Lead Ranking Sales Qualified Leads 130

SmartBug Media

JULY 20, 2021

Salesforce: You must have a Salesforce edition with API access, or Salesforce Professional. However, it is important to note that HubSpot custom objects must be created via the custom objects API, they require development input, and HubSpot limits migration to up to 10 objects. Looking to learn more about HubSpot integrations?

Hubspot 90

Hubspot Enterprise Management API Paid Search Agency 90

Launch Marketing

JUNE 21, 2023

The last option for exporting UA data is to use the Google Analytics Reporting API. Export data such as website sessions, bounce rate, users, acquisition, pages per session, page views and demographics. The selected frequency also determines the data included in the report. Use Google Tools.

Marketing Analytics Tools 117

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 117

KoMarketing Associates

NOVEMBER 8, 2016

Here are a few I’ve found most useful for B2B marketing: Acquisition Report. From the Acquisition Report, you can see metrics including page views, visits, unique visitors, average visit duration, and conversions. Basic Baidu Analytics Reports. There are many different types of reports available through Baidu Analytics. The version 4.0

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Walker Sands

DECEMBER 1, 2023

It may be helpful to start with the Templates tab under “Use a reference,” which allows you to segment users by demographics, technology or acquisition. To create an audience of users that came from Google Ads, for example, select “Acquisition,” then add which campaign, medium, etc., you want to track.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Acquisition Cost (CAC). Customer acquisition cost (CAC) is the cost related to acquiring a new customer. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

readwrite

AUGUST 10, 2012

publisher of USA Today and scores of regional and local newspapers, is reportedly close to announcing a $92 million acquisition of BLINQ Media , which specializes in building technology to boost engagement with ads on Facebook. The post How a Minor Change by Facebook Resulted in a $92 Million Acquisition appeared first on ReadWrite.

Acquisitions 40

Acquisitions Facebook API Cross-Selling 40

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. If not, you can go back through manually (don’t forget archived programs) or use Marketo’s API to bulk update. Each person needs an acquisition date. This is a huge win for performance management.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Link analysis and acquisition. The following section discusses some of these capabilities and the key considerations involved in choosing an enterprise SEO platform.

Enterprise Management 133

Enterprise Management Marketing Management Search Marketing Lead Ranking 133

TrustRadius Marketing

APRIL 16, 2021

In response some vendors are taking the tact of end-to-end HCM offerings, while others are focused on opening up their APIs and/or creating pre-built connectors to other products. Companies are shifting towards a more integrated HR and talent stack , in an effort to manage the employee lifecycle more smoothly and use data more strategically.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

chiefmartech

JANUARY 18, 2021

Twilio provides a higher layer of API services for communications and email (and, with their recent acquisition of Segment, customer data routing). App platforms with deep APIs, like HubSpot and Salesforce in the martech world, deliver even higher-level building blocks, such as a foundational, open CRM.

CMO 101

CMO Work Management Marketing Management API 101

Customer Experience Matrix

SEPTEMBER 30, 2016

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. The data is also available to external systems via real-time API calls. It has its own matching algorithms to associate related data from different sources.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Sprout Social

FEBRUARY 28, 2024

For example, some platforms’ mergers and acquisitions have led to disparate offerings being haphazardly pieced together, resulting in a difficult user experience for sophisticated teams. While they all work off the same APIs and network limitations, it’s really the way the platforms are built that matters most to your business.

Social Media 96

Social Media Work Management Marketing Management Media 96