Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software? What is customer service software?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Increasing Customer Loyalty and Retention. Marketing Automation and Customer Relationships.

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Martech

DECEMBER 13, 2021

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. Tests with a manufacturer of alcoholic beverages saw a 30% lift in conversion rates and up to 15% reduced acquisition cost. Why we care. This is another way the CPG space can play in the digital arena.

Analytics 92

Analytics Verticals Loyalty Paid Search Agency 92

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Zoominfo

FEBRUARY 10, 2021

And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. How Do You Maximize Customer Lifetime Value (CLV)? Average Lifespan.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. Predictive analytics tools are often very useful tools for cross-selling and upselling, so if you don’t currently use one, you might consider adding it to your martech stack.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. This is why it’s important to make the investment to understand your customers and what they want from your product or service.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Salesforce Marketing Cloud

FEBRUARY 16, 2022

Communications service providers work hard to keep their customer base strong. They spend 15-20% of their revenue on acquisition and retention. If service providers knew which customers were about to cancel, they could take proactive steps to lower their likelihood of leaving. That allows agents to take immediate action.

Marketing AI 98

Marketing AI Service Churn Rate Customer Satisfaction 98

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Customer journey analytics: A snapshot. The end-to-end customer journey.

Touchpoints 101

Touchpoints Gartner Word of Mouth Loyalty 101

Heinz Marketing

JUNE 30, 2023

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.

Churn Rate 105

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 105

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Loyalty program data (redemptions, participation rates, etc.) This can lead to increased customer engagement and loyalty. This can lead to increased engagement and loyalty.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Content Standard

DECEMBER 18, 2017

” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. But perhaps marketers think about loyalty in too superficial a way. Defining Loyalty.

Loyalty 101

Loyalty Lead Scoring Lead Ranking Brand Identity 101

SmartBug Media

MARCH 27, 2024

The Importance of Customer Satisfaction Metrics In an era in which consumer choices abound, simply delivering a product or service isn’t enough. When evaluating your products or services, consider customers’ satisfaction levels, experiences, and perceptions. Track reasons for churn to identify potential areas for improvement.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

DealSignal

APRIL 17, 2024

By leveraging the insights provided by AI conversion rate optimization tools, businesses can create tailored experiences that resonate with users, driving satisfaction, loyalty, and ultimately, conversions. This not only enhances engagement but also fosters a deeper connection with customers, driving satisfaction and loyalty.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Today’s CMO combines the power of data analytics with a real-world understanding of customer needs, wants, and pain points to craft brand experiences that resonate more deeply.

CMO 85

CMO Enterprise Management Planning Work Management 85

ClickZ

SEPTEMBER 25, 2020

Our latest Tech Talk with Fiona Stevens, Head of Marketing at LoyaltyLion sheds light on how a loyalty program could help manage the issue. LoyaltyLion is a customer loyalty platform that helps companies successfully manage loyalty programs. The acquisition charges are increasing as the business needs to acquire more customers.

Loyalty 45

Loyalty Work Management Marketing Management Churn Rate 45

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. So, how can you know which analytics metrics are most important for you to focus on? Customer Acquisition Cost (CAC) Not a big surprise, right? Encourage loyalty and advocacy over the long-term.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Their happiness, loyalty, and support can make or break a company, especially when things get tough. But you know what? Customers are always super important, no matter what.

Word of Mouth 105

Word of Mouth Loyalty Differentiation Paid Search Agency 105

Vision Edge Marketing

OCTOBER 27, 2020

Tom Davenport and Jean Harris in their research found that companies that are analytical competitors are more likely to succeed in the market. How do you make converting analytics into insights easier? This could be a decision about new markets , servicing existing customers, creating new solutions, or identifying different partners.

Work Management 161

Work Management Allocation Marketing Management Analytics 161

Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. But they often don’t even care whether their company might need this product or service. Do you know what drives revenue growth?

Ideal Customer Profiles 119

Ideal Customer Profiles Profiling Enterprise Management Work Management 119

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. They want to be absolutely sure the products and services they choose are the right ones.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Martech

JUNE 1, 2022

It starts with getting new consumers to pay attention to your brand, converting them to customers, and finally, building a long-term relationship to foster loyalty amongst those customers. Make sure your articles have keywords and phrases that are likely to appear in a Google search for the kind of product or service your company sells.

Multi-Channel 113

Multi-Channel Ad Exchange Work Management Acquisitions 113

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. Pinterest: Inspiring Ideas and E-commerce Opportunities Learn how Pinterest’s emphasis on visual discovery can drive e-commerce sales and inspire audiences to explore your products and services.

Social Networks 181

Social Networks Business Work Management Social Media 181

Huptech Web

JANUARY 29, 2024

Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability. Acquisition This is thе first point of contact bеtwееn you and your customer. Creating a product or service customers naturally want to rеcommеnd is also important in this phase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. With talent acquisition no longer just about sifting through resumes, actively engaging with potential candidates where they are allows us not just to find the right candidates, but also to understand them.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Zoominfo

FEBRUARY 10, 2021

And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. So for this example, let’s say you find your average customer lifespan is 3.2

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Thinkers360

APRIL 20, 2024

33 Kunal Mehta Tata Consultancy Services Contact Kunal Mehta Score: 32.58 LeBlanc & Company Inc Contact Michael LeBlanc Score: 33.91 27 Beth Blecherman ReBrand Journey Contact Beth Blecherman Score: 33.64 28 Michael Krigsman CXOTalk Contact Michael Krigsman Score: 32.84 29 Kelly Barner Art of Procurement Contact Kelly Barner Score: 32.84

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121