Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. We'd discovered over years of consulting to Sales and Marketing VPs that most firm's CRM systems were not really functional.

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Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Valasys

AUGUST 28, 2020

Gavin Patterson the Chief Revenue Officer of Salesforce.com Inc. ” The executive stated that sales of Commerce Cloud are benefitting from the “broad digitization” of commerce along both B2B and B2C channels. In another statement on Tuesday Salesforce revealed that sales will be worth $5.25 in extended trading.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Customer Experience Matrix

NOVEMBER 5, 2015

There was no clue of a pending sale, although I strongly suspect the people briefing me had no idea it was coming. The Aprimo group was dominant in the years immediately following the acquisition but control shifted back to the older Teradata team more recently. One bit of evidence: the Aprimo brand was dropped in 2013.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. They have been lacking large-scale email capability, which all types of sales and marketing departments require. Silverpop -- already a large Adobe partner -- is the obvious acquisition candidate to fill that gap.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

APRIL 3, 2013

The SetLogik acquisition takes this a step further by letting them build databases to hold their data, thereby expanding the market beyond people with a database already in place. Conversely, having a readily-available data source encourages marketers to build their own database.

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Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions.

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Marketing Automation Services Marketing Management Marketing Automation Automation 120

Digital B2B Marketing

JANUARY 10, 2012

There are many reputable email data providers, however telling the difference can sometimes be difficult, as Welcome to the Murky World of Email List Sales outlined now more than three years ago. However, list purchases are a reality in B2B sales and marketing and an area marketers need to understand before wading in.

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Buy Email Marketing B2B Marketing Jigsaw 100

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 4: Salesforce.com Needs Better Content .

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Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ViewPoint

DECEMBER 17, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. Self-identifying keywords used on the company website (ALC). Technology usage “intensity” score, by product (HG Data).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. The Oracle announcement provided unintentional symmetry with Bizo: as LinkedIn was leaving the customer data sales business, Oracle was expanding its offerings.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Varicent

SEPTEMBER 23, 2019

It’s the full power of FunnelCake reporting with health flags, operational insights, and suggested next actions in context of where the sales team is already working. Through this app, customers can get FunnelCake analytics and actions inline with where sales reps and managers are already working – in Salesforce.

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . Jigsaw was a great acquisition. Transcript. Jim: Sure, Brian.

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Digital B2B Marketing

APRIL 2, 2013

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In most B2B organizations, Salesforce.com or a similar solution is the system of record. It is a complex sale, but most B2B companies will continue to use their simple measurement.

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Top of Funnel Peer-to-peer B2B Work Management 100

Customer Experience Matrix

DECEMBER 4, 2012

The company’s justification for this claim is that it adds sales-marketing alignment to standard marketing automation features. Flows can be shared with sales users, with some or all features locked down to prevent unauthorized changes. Integrations with ACT! And Saleslogix are under development.

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Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

InsightSquared

MARCH 15, 2019

The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because…. How will you manage deals through the sales cycle? Talk about buyer’s remorse. This is quite often the case with CRMs. No one is actually using it!

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CRM Work Management Sales Cycle Cross-Selling 239

Valasys

JUNE 11, 2019

With the acquisition of Tableau, Salesforce plans to empower its customers with data insights. billion for gaining the right to assimilate the tool with its Google Cloud Platform & the acquisition will be completed later this year. About Salesforce: Salesforce.com Inc. Google has invested $2.6 in premarket trading.

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Purchase Software Salesforce.com Acquisitions 40

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Differentiation Tips Top of Funnel Marketing Automation Services 120

DemandBase

AUGUST 5, 2020

I will never forget a Sales Kickoff where one of Megan’s customers spoke, and I watched her greet her customer with a warm smile and hug as if they had been lifelong friends. Our latest acquisition is what makes me the most excited for our customers. I would hear about this company, Demandbase, and how they are creating the ABM space.

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Account Based Marketing ABM DemandBase Top of Funnel 52

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This was a winning recipe for Benioff – in the sales force automation market – as it is for Workday, NetSuite, Cornerstone On-Demand, Box.com, and numerous other best-of-breed cloud applications. Where marketing is going. Modern Marketing'

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Acquisitions Enterprise Management Salesforce.com Work Management 48

LeadSloth

MAY 25, 2010

Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). People asked my opinion on this acquisition. Marketing & Sales Belong Together. More and more I’ve come to believe that great marketing initiatives go bad if marketing and sales don’t have a productive relationship.

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Market2Lead Enterprise Management Acquisitions Work Management 100

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). All business professionals use it, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps.

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Jigsaw Salesforce.com B2B Marketing Startups 40

Customer Experience Matrix

JUNE 29, 2011

That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. But ExactTarget has added mobile, Web pages, and social in recent years.

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Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Ask yourself: if someone actually wanted to be a sales lead upon arriving at your blog, how would that happen? Why then are so many companies failing miserably to generate measurable leads from social media? I, for one, don’t think the reasons are that complex.

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Social Media Demand Generation Agencies Media Leads 100

SnapApp

OCTOBER 1, 2013

SalesForce.com is centralizing its marketing cloud offering under ExactTarget. The new marketing cloud will include their other acquisitions— Buddy Media , Radian6 , and Social.com. Interestingly, they are moving Pardot, which ExactTarget acquired just over a year ago, into the sales/CRM side of their business.

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Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. Salesforce.com consumes 90% less energy than traditional software. Of course, we reviewed cloud computing.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

LeadSloth

OCTOBER 16, 2009

Sales Force Automation software (primarily Salesforce.com). List acquisition and import. sales & marketing processes). Challenge 2: Marketing & Sales Skills Required. A thorough understanding of sales & marketing processes is required. Email Marketing. Website management and basic HTML.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Vidyard

JANUARY 17, 2017

That’s why the world of online sales tools has exploded in the past few years – industrious entrepreneurs are finally realizing the inherent struggles of being a salesperson, and responding with a plethora of tools designed to make your job easier. But what happens when you don’t have a big budget?

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Adobe Experience Cloud Blog

DECEMBER 4, 2008

This was because it takes time for the recurring revenues to build up enough to cover the fixed and semi-fixed costs of development, marketing and sales. For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public.

Acquisitions 48

Acquisitions Marketing Automation Services Enterprise Management Salesforce.com 48

Adobe Experience Cloud Blog

MARCH 8, 2010

The Sales 2.0 Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. The Basics of Sales 2.0.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Content Standard

SEPTEMBER 29, 2014

For a lot of decision makers, ROI isn’t tracked in social shares, page views, or thought leadership, but in bottom-line movements like sales. The most compelling and thorough systems include a robust content strategy and software-as-a-service (SaaS) tools to help collect and compare data points to increase customer acquisition.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Customer Experience Matrix

AUGUST 21, 2009

. - Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Vidyard

JANUARY 17, 2017

That’s why the world of online sales tools has exploded in the past few years – industrious entrepreneurs are finally realizing the inherent struggles of being a salesperson, and responding with a plethora of tools designed to make your job easier. But what happens when you don’t have a big budget?

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Marketing Insider Group

DECEMBER 7, 2020

Then we have to hire and scale sales and marketing pipeline to acquire new customers. Now we’re bringing it closer to our sales and marketing roots with a look into the content marketing performance of the top CRM platforms. software to manage my contacts way back in 1994 when I started in sales.

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Top of Funnel Work Management Analysis Marketing Management 279

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Cost of Acquisition: Simply put, inbound marketing acquires customers at less cost! On average, it takes 7 touches to turn a lead into a sale, and Marketo uses a combination of tactics to drive those leads through the funnel. Salesforce.com' So you need to be where your customers are! Pre-Show for Sheryl Sandberg.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48