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AI-powered martech releases and news: March 7

Martech

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

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What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. PLG is changing how organizations approach their product launches and expansion campaigns, impacting the role of marketing and sales in the process. growth for the broader SaaS market.

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The 3 biggest barriers to in-housing: How to combat them

Bannerflow

There is a revolution happening across marketing. Thousands of brands are electing to take some, if not all, of their marketing functions in-house. The report also highlights the barriers of moving in-house, with issues surrounding talent acquisition, creativity, and support identified as impediments.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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The 2022 martech landscape shows the space growing towards 10,000 solutions

Martech

There’s a good reason you feel overwhelmed by the marketing technology out there. COVID-19 had produced initial consternation in the marketing tech community. There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Why we care.

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The future of the marketing technology landscape is autonomous

Metadata

This marks a new stage for our company as we transition to our go-to market motion, and strive to introduce our technology and practice to the public, leveraging our early adopters as our advocates. It’s been a long road to reach this point, but the need for augmenting human marketers with 100x execution capability is taking off.

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The yin and yang of martech

ClickZ

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Where is marketing technology (martech) going? A lot has been happening with marketing technology this past year, and it doesn’t all point in the same direction.