Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. Which, in turn, begs the question: are there shortcuts to ABM? Target account campaigns. In most cases, the answer is no.

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PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting.

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Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Lisa is now Chief Marketing Officer at the Arbinger Institute.

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DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

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LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. So, the data suggests we’ve seen ABM processes move from theory into practice.

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Conversica

OCTOBER 21, 2021

While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos. Namely, 41% of marketers believe their salespeople are personalizing each touch.

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6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. Account-Based Marketing provides a cure to this challenge. ABM eliminates guesswork.

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Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

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Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. If you take one thing away, let it be this: Invest in good data , and the rest will fall into place.

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Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Circle Studio

NOVEMBER 24, 2020

But marketing automation is making a comeback and the software is projected to more than double in sales (from 6.08B to 16.87B) over the next five years. AI-Powered Marketing. Buyer Intent Data. Dominance of Account-Based Marketing (ABM). ABM isn’t just for new customer acquisition.

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ClickZ

NOVEMBER 19, 2020

Whether you’re a retailer or B2B seller, having a complete view of your integrated touchpoints enables you to categorize leads into hot or cold and create contextual messaging that is more likely to convert. In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?.

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Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. Intent data provides invaluable insights into the behavior and interests of potential buyers. So how do you run a lead-nurturing program ?

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Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Revisit your outreach strategy (and who you’re targeting). It’s time to throw your ABM plays into high gear.

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Terminus

APRIL 26, 2022

You’ve been playing the account-based marketing game for some time, but you’re looking for a few new long-term plays to take your team to the next level of hero mode. You already know that well-executed ABM programs equal more revenue and happy customers and now you’re ready to do even more. Launch your ads.

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SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. Intent data provides invaluable insights into the behavior and interests of potential buyers. So how do you run a lead-nurturing program ?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

SalesIntel

JULY 12, 2021

Outbound sales reps are generally equipped with a tech stack to enable their outreach like sequencing tools, dialing platforms, prospecting platforms, gifting/rewards tools, etc. Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. Capture intent. Integrate products.

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Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. To win new accounts ?. Let’s find out.

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Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Madison Logic

APRIL 25, 2024

Here’s a deeper look into why your account-based marketing (ABM) engagement efforts don’t end after the sale. Deliver a Unified, Full-Funnel Experience In most organizations, a client relationship sits with marketing only until it’s about to close. ABM engagement efforts rely on a continuous flow of data.

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Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes.

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Strategic-IC

SEPTEMBER 7, 2021

is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). This is particularly true with Account-based Marketing. And how’s the Oscar Wilde quote relevant for B2B Marketers and, in particular, ABMers?

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Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

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Engagio

APRIL 20, 2020

How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? As you’ll see, Account-Based Marketing is more relevant and effective than ever before. What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? Todd Berkowitz.

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Work Management Tactics Account Based Marketing Marketing Management 131

6sense

FEBRUARY 3, 2022

In an Account-Based Marketing approach — in which revenue teams woo multiple stakeholders per account instead of single contacts — sellers continually run into an ABX-specific challenge: You need to conduct outreach to your accounts. You need every touchpoint to matter. Intent data.

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SalesIntel

APRIL 30, 2021

VisitorIntel: Our Secret Sauce to ABM Success. Most B2B companies today have some level of an account-based marketing (ABM) strategy. Omnichannel outreach: Finally, you start outreach through traditional channels like emails, calls, and events while using social media, paid ads, etc. as air cover.

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Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 52

Engagio

APRIL 20, 2020

How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? As you’ll see, Account-Based Marketing is more relevant and effective than ever before. What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? Todd Berkowitz. .

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Work Management Tactics Account Based Marketing Marketing Management 87

NetLine

JUNE 5, 2023

INTENTIVE is uniquely powered by first-party data, offers buyer-level transparency, and exclusively blends online and offline Event Intent data. Why Does INTENTIVE Matter for Today’s B2B Organizations? Intent data promised to simplify or even solve this issue. How Can INTENTIVE Be Used?

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SalesIntel

APRIL 11, 2024

This data-driven strategy for producing targeted business leads keeps you and your team on track while focusing on smaller groups of prospects who are more likely to join your sales funnel. Step 4: Target and Engage After you have divided your data lists, you can begin your outreach.

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Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

This data-driven strategy for producing targeted business leads keeps you and your team on track while focusing on smaller groups of prospects who are more likely to join your sales funnel. Step 4: Target and Engage After you have divided your data lists, you can begin your outreach.

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Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. I ask Jon how do we get beyond ABM? If this is a marketing exercise, you’re neutering its impact from the beginning. The account-based revolution isn’t over. It’s got a hold on the market team.

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Terminus

SEPTEMBER 24, 2018

Common Challenges with Account-Based Marketing. Over the years, we’ve helped hundreds of B2B teams overcome some of their biggest marketing and sales challenges. When it comes to implementing a successful account-based marketing strategy. Operationalizing a target account strategy across departments.

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Inbox Insight

JULY 7, 2020

Therefore, delighting customers requires the right kind of content with multiple touchpoints. For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. This gives a window of opportunity for content and outreach. But when and how do your customers plan their budget?

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Terminus

OCTOBER 16, 2018

Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. I was brought onto Masergy about four years ago to start diversifying our demand go-to-market strategy,” explains Malachi. “No two people buy the same way.” ” – Malachi Threadgill.

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Account Based Marketing Sales Management ABM Top of Funnel 22

Madison Logic

MARCH 25, 2022

Even with a targeted account-based marketing (ABM) campaign that reaches best-fit customers, you still need to convince them that you’re the right solution. But first, let’s see why lead nurturing is such a vital part of ABM. Why do we nurture target accounts as part of an ABM strategy?

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Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Terminus

JULY 14, 2021

Let’s unpack what John did here: First, he offered up two unique, compelling, and very different subject lines to A/B test, which you can do with a platform like SalesLoft, Outreach, or your MAP. John knows this information because of the intent data he researched using a tool like Bombora, which easily integrates with Terminus.

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