Valasys

JUNE 18, 2019

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JULY 26, 2019

Appending Full Marketing Records : The current customer database of a company can be polished by appending full marketing records to it. Stephen Oachs, CEO of KickFire, acknowledged that B2B organizations depend heavily on accurate firmographic information to accelerate their account-based marketing & sales endeavors.

API 40

API SIC Paid Search Agency Optimization 40

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The marketers are asked to enter the details about their target audience (the persona they want to target).

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

SEPTEMBER 19, 2019

However, how to set the Social Media KPIs, remains the question that bothers the marketers. 94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content. Source: Sophisticated Marketer’s Guide to LinkedIn). LinkedIn KPIs.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

JULY 12, 2019

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. We do our best to optimize ROMI for our customers. For the engineering of perennially healthy sales pipelines, feel free to contact us.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

MARCH 12, 2020

Optimization of Campaigns & Promotions: Integrating Market Basket Analysis in B2B Marketing helps in the optimization of the B2B promotional campaigns as the products or services having a higher likelihood of purchase are sold frequently together. Thus, marketers can establish an association between diverse objects from a set.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). AI helps in the deliverance of personalized content & also assists with the preparedness of personalized pieces of content based on predictive insights generated from diverse data-points.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

OCTOBER 8, 2019

According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%. Undoubtedly email marketing is one of the best marketing options available. Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

MARCH 25, 2020

location the target audience groups are located, with virtual event marketing marketers can track every registration that happens, and even the clicks, downloads and shares of the important pieces of information broadcasted. Virtual event marketing is a cost-efficient way to engage with audiences. No matter which geo-targeted.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

OCTOBER 14, 2019

Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

OCTOBER 24, 2019

For architecting pathways ways to perennially healthy sales revenues, get in touch with our team of experts.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

SEPTEMBER 26, 2019

Defining the social media KPIs for YouTube & preparing a social media KPI report template for the same, are tactics based on defining & establishing highly successful social media video strategies. At the end of the day, social media KPIs are all about separating what you need from innumerable data-driven metrics.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

JULY 29, 2019

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it. The number of Relevant Fans: .

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

ViewPoint

AUGUST 2, 2017

This is why account-based marketing processes are so important. The first principal in #ABM is to focus the organization on a single, tightly defined market. Cost per Lead (based on $61.50/hour Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 22, 2019

Our custom-made services such as lead generation , lead nurturing , list building services , contact discovery , account-based marketing & content syndication have all been architected to decipher the pathways to optimized sales revenues for our clients.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 10, 2019

According to a report by Referral Rock, 81% of the marketers acceded that an exceptional service was their method for promoting the word of mouth marketing & that 60% of the marketers track their word of mouth referrals by simply questioning their prospects & customers how they feel about their businesses.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Oktopost

NOVEMBER 12, 2020

However, taking untapped, disjointed big data silos and organizing the reams of information to discover patterns and trends is a key element to unlocking insights to further your marketing efforts. With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. .

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

AUGUST 6, 2019

Focus on invigorating the Account-Based Marketing Strategy : According to a report published by business2community.com, the total number of account-based programs is expected to upsurge by at least 150% in the year 2019. Therefore, building-on existing accounts is a must. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Markempa

MAY 1, 2019

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? How much are you putting in marketing and what are you getting out in revenue? Marketing Originated Customer How many and what percentage of your new customers are marketing generated?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Valasys

AUGUST 28, 2019

It will provide marketers with an opportunity to meet the best people in the industry & build-on their wealth of knowledge. Within the modern digitized landscapes, the prospects, as well as customers, generate a lot of data on several web-based platforms.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

SEPTEMBER 25, 2019

Marketers can benefit from both free as well as paid content syndication. The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. Moreover, blog content creation is a top priority for 53% of the marketers as per the State of Inbound Report by HubSpot. Learn more: Benefits of Content Personalization for B2B Marketers.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40