Account Based Marketing De-duping Eloqua Leads 
LeanData
JUNE 22, 2017
I’ve been on the sales side where I’ve said: “Send me more leads!” I’ve also been on the marketing side where I asked: “How do we create more demand?”. But I also knew that not all of the leads we generated were being followed up. Some leads went unrouted. Reps got the wrong leads. There were duplicate accounts.
LeanData
JUNE 22, 2017
I’ve been on the sales side where I’ve said: “Send me more leads!” I’ve also been on the marketing side where I asked: “How do we create more demand?”. But I also knew that not all of the leads we generated were being followed up. Some leads went unrouted. Reps got the wrong leads. There were duplicate accounts.
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