NetLine

DECEMBER 27, 2023

Data Management Platform: Siloed or inaccurate data can stand in the way of making worthwhile data-based decisions. That’s why having a data management platform (DMP) is a key component of any martech stack. DMPs play a vital role in maintaining data hygiene and consistency across your stack.It

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Then, implement an ongoing data strategy.”. Starting Small for Quick ABM Wins. Consider a Select Roll-Out of Engagement Data.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

DealSignal

MAY 6, 2019

At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Michael Levy.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Martech

JUNE 21, 2022

. “If you liken your marketing campaigns to playing darts, you want those darts to hit the board, which is the marketing campaign being effective,” Pritchard said. He added, “Data hygiene would be increasing the accuracy of that dart.” Save the date for The MarTech Conference!

Data Hygiene 94

Data Hygiene Ideal Customer Profiles Conference Lead Scoring 94

Terminus

AUGUST 5, 2020

That’s why we’re so excited to announce that Terminus and Salesforce Pardot are introducing an extremely powerful integration that allows marketers to combine the best of both worlds to supercharge their ABM programs. The post Salesforce Pardot and Terminus Team up to Supercharge Full-Funnel ABM appeared first on Terminus Site.

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Data Hygiene 46

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Ideally, well-executed content marketing campaigns will help produce more hand-raisers, making the prospecting process more efficient. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Engagio

OCTOBER 31, 2019

Automations are great for the tasks that would traditionally suck your time dry, automating ABM and giving you more time to focus on the big stuff. For data hygiene reasons, you want them all to match and say the USA. Automations can be set to clean your data while you sleep and make sure they all match. Glad you asked!

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

Anteriad

JANUARY 20, 2023

This will set the stage for the types of information you collect and the tools you use throughout your data management process. Are you looking for data to drive your lead generation campaigns or help you run accounts-based marketing (ABM)? That’s where data hygiene comes into play.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

DealSignal

JULY 27, 2023

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Ideally, well-executed content marketing campaigns will help produce more hand-raisers, making the prospecting process more efficient. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Then, implement an ongoing data strategy.”. Starting Small for Quick ABM Wins. Consider a Select Roll-Out of Engagement Data.

Account Based Marketing 48

Account Based Marketing ABM Data Hygiene Lead Scoring 48

The Point

NOVEMBER 29, 2017

In an era when B2B marketing is so technology-driven, marketers can be forgiven for thinking that the only thing keeping them from success is one more layer in their technology stack. If we only had ABM, you hear. Or Predictive. Or Social Media Analytics. Yes, there are technologies that will help.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Martech

JANUARY 11, 2023

These benefits include: Increased marketing efficiency. Automating time-consuming, manual tasks around content creation, management and personalization; campaign scheduling and execution; data hygiene; communication with sales; and lead nurturing, which saves time and improves productivity.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Work Management Automation 80

Martech

JULY 6, 2022

“Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com. “For example, if your company wants to do account-based marketing, your first step should be to develop an ABM strategy that both marketing and sales agree on.

Marketing Automation Services 94

Marketing Automation Services Enterprise Management Work Management Marketing Management 94

Martech

JANUARY 5, 2022

Further, B2B and B2C marketing share plenty of common aspects. Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Data hygiene is certainly important in both contexts, too. That means that there is always something new to learn.

Industry CMS 101

Industry CMS B2B Data Hygiene Marketing Automation Services 101

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

SalesIntel

AUGUST 11, 2021

Data health is the quality of the database used in your email campaigns. Maintaining data hygiene is a must when it comes to getting your emails delivered to your subscribers’ inboxes. Top Reasons for Maintaining Data Hygiene: Inaccurate data wastes 27.3% of sales reps’ time. That’s 546 hours a year.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

MARCH 8, 2021

While standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations, functionality supporting your contact data quality, such as contact verification, data hygiene , field standardization, and account and lead enrichment , is largely absent.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

DealSignal

MAY 15, 2023

Targeted marketing efforts: Validating email addresses ensures that your marketing messages reach real recipients who are genuinely interested in your offerings. By focusing your marketing efforts on a verified and engaged audience, you can increase the effectiveness of your campaigns.

Work Management 98

Work Management Marketing Management Validation Software 98

Heinz Marketing

AUGUST 5, 2021

Today’s post is about ABM Orchestration. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. ABM really thrives from a highly-targeted, personalized approach.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. They’re scary because most people don’t really understand how spam traps work or how common they are.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. I joined thousands of my fellow marketing automation experts at the show and this year, MAP tips, tricks, use cases and implications surrounding AI, GDPR and ABM were big themes.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

ClickZ

JULY 29, 2019

At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B marketers.” Key topics he’s thinking about in the near future include: ABM: how marketers should be more fully targeting their top accounts. Who are our most important accounts?

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

SalesIntel

MAY 20, 2022

Many self-proclaimed data-driven companies try to meet this critical need, but the question is whether they are doing so appropriately. Is their focus on data collecting and analysis, or are they reacting to a trend? GTM, ABM, and Omnichannel are just fancy terms if they aren’t powered by relevant data on the backend.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

DealSignal

APRIL 3, 2023

Work with clean data Track joint KPIs How Data Impacts Sales and Marketing Alignment Eliminating bad leads Creating stronger target personas More effective ABM Good Data Is the Gift that Keeps on Giving What Is Sales and Marketing Alignment?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Strategic-IC

SEPTEMBER 7, 2021

is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). This is particularly true with Account-based Marketing. And how’s the Oscar Wilde quote relevant for B2B Marketers and, in particular, ABMers?

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. What’s Next?

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

JULY 12, 2022

The best way to get there is an account-based approach to sales and marketing fueled by high-quality data. When you build your sales foundation on account-based marketing (ABM), you’re able to focus your revenue-generating efforts on your highest-value accounts.

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Scoring Lead Ranking 130

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. – How to Prepare Your CRM for Account-Based Marketing.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

DealSignal

SEPTEMBER 27, 2021

When you’re dealt with bad data, it’s easy to point fingers at one another. In truth, data hygiene is a laborious process that shouldn’t be pushed on sales or marketing team members to handle. More effective ABM.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Engagio

NOVEMBER 13, 2019

I know it sounds too good to be true, but with a little effort and a few of what we call “Automations,” we’ll have you beating the Data Hygiene Boss in no time. And you only need to beat three levels! Level 1 – Find the Clues and Your Territories.

Data Hygiene 48

Data Hygiene Marketing Automation Services Work Management Lead Scoring 48

Martech

SEPTEMBER 21, 2021

Vendors continue to add more advanced features to provide marketing end-users with the ability to build, track and manage campaigns across channels and/or devices, and monitor the flow of leads as they move from marketing to sales. Account-based marketing (ABM). Let’s break down those capabilities.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

6sense

AUGUST 3, 2016

Gaining access to and connecting key systems of data that will help an organization to understand the entire customer lifecycle, not just what happens before a sale. Driving a culture of data hygiene and management that builds a strong foundation for data-driven marketing.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Zoominfo

MARCH 21, 2023

Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust. Giving your sales team their time back by solving data hygiene problems will increase their trust in your CRM. With all the appropriate contact data on hand, sales reps can approach accounts proactively.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Guidelines to Improve Your CRM Data. Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Guidelines to Improve Your CRM Data. Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52