TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

PureB2B

APRIL 4, 2022

Table of Contents Use Intent Data Take Advantage of Account-Based Marketing Enrich Your Data Measure Your Leads Align Your Sales and Marketing Teams Building Stronger Leads through DemandScience. Use Intent Data. As digital marketing has evolved, so has the need for improved data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Determine whether leads fit your target personas and ideal customer profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

B2B Marketing Directions

OCTOBER 30, 2016

Consider, for example, the following language in a content resource from a leading PA vendor: "Imagine a world where you can find buyers early in the sales cycle and predict who your next customer will be with 85% accuracy. For example, suppose that your company uses account-based marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Madison Logic

JUNE 6, 2023

Talking to buyers through problem-awareness content creates brand affinity and positions a brand as a voice of knowledge and a source they can trust when they’re ready to seek a solution. Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

6sense

MAY 9, 2017

Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined. Panasas: experienced 4x lift in account-based marketing media conversions.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Aberdeen

SEPTEMBER 12, 2019

There might be obvious issues with your marketing tactics that have gone unnoticed because they’re part of the status quo. Break Out of the B2B Marketing Status Quo with Intent Data. Many B2B marketers face this same kind of problem. This is where intent data comes into play.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. The Heart of RevOps is Revenue. B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Terminus

SEPTEMBER 22, 2019

But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

Intent Data 22

Intent Data Intent Bombora Dwell 22

DealSignal

SEPTEMBER 7, 2021

Identifying high-value accounts and personalizing your ad messaging and lead nurture campaigns can help create stronger relationships with your audience. By producing SEO blogs and video content? Forbes points out the trust gap in B2B marketing and notes that the path to becoming a trusted thought leader lies in creating conversations.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Terminus

SEPTEMBER 22, 2019

But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. .

Intent Data 20

Intent Data Intent Bombora Dwell 20

Excelsior Research

JUNE 1, 2021

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. CONTENT SYNDICATION. They both benefit from compelling and relevant content, and they both hugely depend on smart and precise targeting, maximizing effect. LEAD GENERATION. DEMAND GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. CONTENT SYNDICATION. However, it should even be understood that demand generation and lead generation utilize targeting and content for various purposes altogether. LEAD GENERATION. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Madison Logic

NOVEMBER 30, 2023

With this limited direct interaction from sales, it’s up to the marketing team to tell the brand story and prove to the buying committee members that you’re a provider they can trust through your content and messaging. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

DealSignal

DECEMBER 28, 2021

Table of Contents. What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Boost authority with valuable content.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

PureB2B

JULY 2, 2019

Based on hundreds of conversations, here are some quick hitters that have been seen successful and passed along to our team. Generating Leadership and Educational Focused Content. Buyers are overwhelmed with options and want somebody that can help them solve an immediate problem, creating content along this framework goes a long way.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. This allows the effective delivery of personalization at scale.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

NetLine

JUNE 5, 2023

Since 1994, NetLine has processed billions of first-party data points as business leaders around the world engaged with content to make better-informed decisions. Specifically, your buyers. For years, our clients gladly worked with us to source first-party leads that specifically engaged with their own content.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

PureB2B

JULY 2, 2019

Based on hundreds of conversations, here are some quick hitters that have been seen successful and passed along to our team. Generating Leadership and Educational Focused Content. Buyers are overwhelmed with options and want somebody that can help them solve an immediate problem, creating content along this framework goes a long way.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Envision a Frictionless Content Experience.

Intent Data 84

Intent Data Intent Content De-duplication 84

SalesIntel

AUGUST 2, 2021

Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. Even when you are executing an ABM strategy, identifying potential customers to target becomes a major challenge. Intent Data in a Nutshell. Intent Data in a Nutshell.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Content Amplification. Content amplification is somewhat of a broad term. WordStream defines content amplification as the process of helping your content reach a significantly wider audience. – the list goes on!

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

NOVEMBER 3, 2023

Buyer personas : Understanding your target audience is essential in creating personalized marketing campaigns with relevant content. By defining your buyer personas, you can tailor your content marketing and messaging to resonate with your ideal customers. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. So you can succeed.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48