Inbox Insight

APRIL 19, 2021

of B2B marketers that don’t calculate TAM to identify opportunities, you may also find yourself in the 49% that struggle to find the right audience intelligence to accurately segment your audience. As with 54%, this can impact on the reach and scale of your target account list (TAL). If you are one of the 38.5%

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. What is PureABM?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. What is PureABM?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

PureB2B

APRIL 4, 2022

Table of Contents Use Intent Data Take Advantage of Account-Based Marketing Enrich Your Data Measure Your Leads Align Your Sales and Marketing Teams Building Stronger Leads through DemandScience. Use Intent Data. As digital marketing has evolved, so has the need for improved data. Enrich Your Data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

Inbox Insight

JANUARY 15, 2024

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. Forecasting : Technographic data can provide insights into market trends and help identify high-intent prospects, improving conversions.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Determine whether leads fit your target personas and ideal customer profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

B2B Marketing Directions

OCTOBER 30, 2016

We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions." This is heady stuff because the ability to know which prospects are engaged in an active buying process could enable fundamental changes in the practice of B2B marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Madison Logic

JUNE 6, 2023

” Marketers should use a demand capture strategy onward when buyers know that they have a problem and look for a solution with the intent to buy. Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

6sense

MAY 9, 2017

Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined. Panasas: experienced 4x lift in account-based marketing media conversions.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Aberdeen

SEPTEMBER 12, 2019

And this is where B2B marketers can learn a lesson. There might be obvious issues with your marketing tactics that have gone unnoticed because they’re part of the status quo. Break Out of the B2B Marketing Status Quo with Intent Data. Many B2B marketers face this same kind of problem.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Third-party intent data is a different story.

Intent Data 22

Intent Data Intent Bombora Dwell 22

DealSignal

SEPTEMBER 7, 2021

Identifying high-value accounts and personalizing your ad messaging and lead nurture campaigns can help create stronger relationships with your audience. Tip #4: Maximize ROI on MarTech Investments With the Right Data MarTech investment can be extremely useful across multiple areas as you develop your marketing strategies.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Third-party intent data is a different story.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Excelsior Research

JUNE 1, 2021

Pushing away from the vital technique of inbound marketing, you’ll miss opportunities to accelerate your growth. B2B Demand Generation Strategies to generate leads: Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

Pushing away from the vital technique of inbound marketing, you’ll miss opportunities to accelerate your growth. Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects. This helps widen and broaden the currently existing market.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest. Demand gen tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Branding Brand Identity Work Management 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. This allows the effective delivery of personalization at scale.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

NetLine

JUNE 5, 2023

Welcome INTENTIVE: The Next Frontier of Buyer-Level Intent Insights Today, we’ve launched INTENTIVE —a revolutionary product we believe will change the way B2B organizations identify and approach buyers. What is INTENTIVE? Why Does INTENTIVE Matter for Today’s B2B Organizations?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention. In other words, Active Demand refers to demand units that are currently "in-market" for the type of solution you sell. I've discussed this issue in two earlier posts. I've discussed this issue in two earlier posts.

Demand 40

Demand Work Management Intent Data Features 40

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48