Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Promoting Cross-Functioning between Content & other Marketing Strategies: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

MARCH 9, 2020

In an era of the Internet of Things (IoT), with the superfluous data everywhere, the marketers need to optimize the digitized as well as, the physical touch-points of the customers. Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. The post Top Facebook Ad ideas for B2B SaaS Businesses appeared first on Valasys Media.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 22, 2019

To optimize the sales conversions, the prospects need to be delivered with specific pieces of content resonating with the areas of interest the prospects – at specific stages of buying cycles. To optimize sales conversions, marketers need to optimize the influx of quality leads.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

SEPTEMBER 27, 2019

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. So, to excel at customer experience management, the marketers need to take care of their experiences across omnichannel right after the prospects are defined.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 27, 2020

Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. According to Instapage 75% of marketers believe personalization yields higher Click-Through-Rates (CTRs). The post Top 10 SEO Copywriting Tips to Improve Your Website Conversion Rate appeared first on Valasys Media.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 29, 2019

As the Internet of Things (IoT), automated marketing devices for capturing intent data & the technics of artificial intelligence & machine learning-based algorithms are evolving, voice search can expand the realm of B2B intent data & can make intent-based targeting more precise. .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Creating high-quality leads & expediting their paths to purchase are two core marketing objectives that can be accomplished by an intelligent content strategy. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 12, 2019

Cutting on extravagant agency expenses should be the target of the marketers looking for cost optimization; however, care should be taken for the short term monetary gains relationships with the agencies aren’t adversely impacted.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Launch Marketing

MAY 3, 2023

Some might score everything as a lead while others might start with a prospect and then move into a marketing qualified lead (MQL) and sales qualified lead (SQL.) According to OptInMonster, 79% of B2B marketers say email is the most successful channel for content distribution.

Demand Generation 100

Demand Generation Lead Ranking Marketing Qualified Leads Demand 100

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). For any help with architecting a perennially healthy sales pipeline, feel free to contact us.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) may be inexpensive, but it blossoms only once exemplary products or services are delivered by the brands to their customers.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 9, 2019

According to Professor Malcom McDonald, Emeritus Professor from Cranfield University School of Management, account-based marketing (ABM) is on the threshold of revolutionizing the marketing domain by bringing about a much-needed paradigm shift.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 20, 2019

According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. Personalization lies to the very core of Inbound Marketing. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

Read more on How to Build Customer Loyalty with Content Marketing. To be successful in B2B eCommerce, businesses not just need to optimize their digital touch-points including social media, websites and mobile applications, but also need to have a physical presence for seamless customer experience across omnichannel.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

Amidst the talks of social media advertising & engaging prospects by getting them to like, comment & share, one may argue if Email Marketing is a bygone trend, which certainly isn’t the case. However, the biggest challenge for modern B2B marketers is to ensure that emails are delivered to the recipients’ inboxes.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 26, 2019

Not only this, only with the constant alliteration with the areas of interest of the prospects, conversions may be optimized & hence the marketers also need to focus on the niche-specific segmentations & sub-segmentations. . The pain points of the prospects should be specifically addressed at each step of their buying cycles.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Inbound Marketing, ever since its inception, has projected itself as an amazingly helpful substitute for traditional marketing endeavors such as Tv & print-media ads, cold calling & spammy emails. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45