PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. OnlyB2B don’t just offer data; we empower you to leverage it effectively.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Data Offers Better Marketing Return on Investment (ROI). Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Aberdeen

APRIL 4, 2019

It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Instead, you narrow your focus, targeting specific and motivated accounts with personalized marketing tactics.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. improvement vs. 2.9% worsening).

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Binary Demand

MARCH 26, 2024

By understanding these connections, businesses can tailor their marketing efforts. Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

RDIGS

MAY 25, 2023

This can result in higher productivity, decreased expenses, and increased profits. Data-driven lead generation gives businesses the ability to qualify leads via the use of data and analytics, therefore assisting them in identifying which prospective clients are most likely to become paying customers.

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

6sense

DECEMBER 10, 2021

In a nutshell, intent-based marketing helps with: Identifying an ideal customer. Boosting content marketing efforts. Real-time analytics on consumer behavior. Overall improvement in marketing and sales strategies by increasing conversions. 6Sense ABM. Terminus ABM Platform. Leadfeeder.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

Madison Logic

JULY 6, 2023

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

DealSignal

MARCH 2, 2024

Defining your ideal customer profile and optimizing targeting Having intent data is key to segmenting your audience, and really drilling down on those target niches that show the most interest in your product or services. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

PureB2B

NOVEMBER 22, 2021

The Relationship Between Intent Data and Account-Based Marketing Conclusion. You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. downloading your whitepaper).

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Oktopost

MAY 23, 2022

Intent-based marketing gives you the tools to do precisely that. It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Active Intent. Passive Intent. Well, the people who like your product or service.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent data.” Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. 3 Ways to Generate More B2B Leads with Content Personalization.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

SalesIntel

DECEMBER 8, 2023

Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action. It includes signals like searches for specific products or services, engagement with specific content types, or interactions that demonstrate an active interest in solutions.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

DealSignal

DECEMBER 9, 2022

Having intent data is key to segmenting your audience, and really drilling down on those target niches that show the most interest in your product or services. This finely granulated segmentation is essential for marketing and sales personalization, which matters now more than ever with the rise of the digital consumers’ expectations.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. What’s the value of the purchase intent within the buying window? Transcript.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Aberdeen

JANUARY 3, 2020

Intent Data Accelerates the B2B Pipeline. Just because you’ve got an ABM strategy that covers all the bases doesn’t mean you’re driving business results most effectively. Once there’s a solid ABM strategy in place, marketers and sales teams need to align and take steps to accelerate the pipeline.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

PureB2B

NOVEMBER 22, 2021

The Relationship Between Intent Data and Account-Based Marketing Conclusion. You also want to know what is causing them to put off purchasing, your buyer's purchasing intent, or if they are interested in your product or services. downloading your whitepaper).

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Aberdeen

JANUARY 24, 2019

Today, even seasoned analytics-industry experts are embracing the emerging concept of “ citizen data scientists ” and surmising that the only analytics companies on track to succeed are the ones putting “data ninja powers” into the hands of said citizen data scientists. Predict Success by Measuring Buyer Intent. Aberdeen agrees.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Directive Agency

MAY 20, 2020

When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Audiences vary for numerous reasons, including: Intent. Some people want to learn about your expertise in the space, and others want to gather specific details about your product right now.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Valasys

MAY 1, 2020

With the announcement of B2B Intent Data potentiality within its real-time data delivery platform Data Axle that enables enterprises and businesses to use Intent data, marketers will be able to target audiences more efficiently leveraging the real-time API feeds. About Infogroup.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

JANUARY 25, 2019

And, according to the column, that 21% increase in technology spend is intended to fuel content, experience, engagement, and analytics efforts. LinkedInterest-based Targeting. According to an article on AdExchanger, LinkedIn has launched an interest-based targeting program within its self-service ad platform.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

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Intent Data Intent Intent Signal Buyer Intent 40