Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

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Account Based Marketing Intent Data Intent Lead Ranking 85

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Aberdeen

OCTOBER 9, 2019

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. That’s where predictive insights and intent data come into play.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

Only B2B

JUNE 30, 2023

In this comprehensive blog, we will explore the concept of B2B purchase intent, its significance in driving growth, and how businesses can harness intent data to improve their marketing and sales effectiveness. Research by Aberdeen Group shows that companies leveraging intent data analytics experience a 2.7

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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Buyer Intent Intent Data Intent Work Management 118

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL).

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. What our customers had to say about it “I wouldn’t want to do ABM without Demandbase.

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DemandBase Paid Search Agency Account Based Marketing CPO 62

Leadspace

MARCH 22, 2023

Leadspace Revenue Radar TM takes standard profiling capabilities to the next level by determining which buying centers, accounts or people to focus on based on their likelihood to buy your product. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists.

Demand Generation 74

Demand Generation Account Based Marketing ABM B2B Marketing 74

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Engagio

MAY 14, 2019

It’s no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. But before diving into our top ABM sessions, let’s spend a hot second looking at the keynote by Tony Jaros, president and Chief Product Officer at SiriusDecisions. Identify the right accounts.

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Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

The ABM Agency

MARCH 31, 2023

You’ll also learn about the role of data in precision demand marketing, including how analytics can be used to track performance and make informed decisions about future campaigns. Precision marketing in B2B is of utmost importance, as it allows businesses to hone in on their desired audiences and optimize the outcome from investments.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MAY 15, 2022

With tools like Google Analytics, web tracking also enables you to use cookies to track specific users and IP addresses within your company’s website platform. Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Supercharged account-based marketing.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

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Account Based Marketing ABM DemandBase CMO 45

SalesIntel

AUGUST 2, 2023

While Lusha has been a prominent choice for obtaining contact information, 2023 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. stands out by presenting itself as a real-time data intelligence search engine.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Browser Extension: Lusha provides a browser extension that users can install to obtain account data.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DemandBase

MAY 12, 2020

For all their real (and necessary) value in filling their pipeline, that’s how many sales reps and marketers might view the webinar platform. Some old-school marketing tactic that’s missed the latest waves of marketing innovation. at Demandbase—all parts of an effective Account-Based Marketing strategy.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. To forecast buyers’ intentions, other tools employ predictive analytics. First-party data collection is comparatively easy.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Aberdeen

FEBRUARY 4, 2019

An intent data provider captures online buyer behavior, tracking specific companies’ research levels against specific solutions / products / industry categories. The data is then used to calculate an intent score, which is used to indicate the likelihood that the researching company will make a purchase in the category.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Outbrain

AUGUST 21, 2019

When it comes to B2B lead generation, trust is the name of the game. Without developing trust during every step of the customer journey, potential B2B leads will look for other ways to spend their money. Let’s get back to the drawing board with practical, actionable advice for how to generate B2B leads. 2) Paid Advertising.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. We don’t release a feature to our customer base until our marketing team has tested and approved it. Account Selection and Tiering.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Terminus

MARCH 23, 2020

With more data points in more places, that means you can be even smarter with the Terminus Account Hub – everywhere you market or sell. Lead-To-Account Mapping in Salesforce. Leverage ABM Intelligence, Even in Your Leads. Leads are disconnected from accounts. Better Lead Management.

Intent Signal 26

Intent Signal Demand Generation Lead Scoring Lead Ranking 26

Valasys

JUNE 25, 2019

According to a report by Resourceful Selling, 91% of the top-performing sales organizations collaborate across all departments to close sales leads. On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Aberdeen

JANUARY 25, 2019

Of the budget increases, organizations reported directing 21% to martech spend, and 19% to assistance from brand partners or marketing agencies. And, according to the column, that 21% increase in technology spend is intended to fuel content, experience, engagement, and analytics efforts.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Valasys

SEPTEMBER 27, 2019

In today’s technology driven world, it is important for marketers to leverage customer experience technologies to excel at customer experience management (CXM). Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. How to Excel At Customer Experience Management (CXM).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Leadspace

SEPTEMBER 5, 2016

We previously announced the Leadspace B2B Index and we’re continuing to highlight trends we uncover across our own database as we use Leadspace to score and enrich all of our leads and accounts. What to do when you find your B2B database is full of old leads. So what do we do with our moved leads?

B2B Marketing 54

B2B Marketing Lead Scoring Lead Ranking B2B 54