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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Set Aside Time Every Week.

Training 185
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Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

For Barcelona-based allWomen—an academy that upskills women in the workforce to take on and excel in tech positions— it’s something that fuels everything they do, from operations to marketing. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

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5 Essential Disciplines For The B2B Marketing Professional

KoMarketing Associates

If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. Some of the best data to track on any analytics platform is the path of the user, namely, how did they get to your site, where did they go, and what did they do before they left. Website Analytics. Social Media Scheduling.

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9 Marketing Books to Read Before Q1 Ends

Hubspot

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? So go ahead -- sit back, relax, and learn something. 9 Marketing Books to Read This Quarter.

Amazon 78
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Marketing hated IT, and IT hated marketing — and that wasn’t right

chiefmartech

How do you get to where you are now in your career? After about two years in sales, I went to Copart where I was part of the technology team, but because of my sales background I was also working on marketing. That’s where I first I saw a big gap between IT and marketing. Then secure your place to meet him at MarTech.

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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need

Hubspot

But today, that doesn't cut it anymore -- not when information is becoming greater in quantity and more accessible, and not after communication methods have evolved to the point where they are now. When we talk about conversion, we’re essentially talking about an exchange. At the end of the day, it’s still a transaction.

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The 20 Top PR Conferences of 2020

Hubspot

At the Crisis Communication Conference, PR professionals discuss how your organization is prepared for a crisis, building confidence in your crisis communication plan, short term versus long term consequences, and working with journalists during a crisis. Conferences in any communications field can be helpful to your overall growth.

PR 14