Marketing Insider Group

JULY 16, 2020

So, how do we put customers in the proper brackets according to their purchase intent ? ABM also makes it far easier to create a properly segmented audience that your team can target and nurture. Keep tweaking your lead scoring and conversion process. Create buyer personas and accurate segments.

Lead Ranking 267

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 267

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Are they looking for information, comparing products, or ready to purchase?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Aberdeen

JANUARY 10, 2019

This is the second in a series of Account Based Marketing (ABM) Myth Busters. In this series, we dissect the assumptions of marketing/sales organizations who have yet to embrace Always-On ABM. In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align.

Account Based Marketing 40

Account Based Marketing Contact Marketing ABM Contacts 40

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Aberdeen

OCTOBER 1, 2019

Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there’s no shame in needing a VLookup refresher every now and then. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Account Based Marketing 40

Account Based Marketing ABM Peer-to-peer Business 40

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Boost Revenue & Bottom Line Measuring B2B lead gen success is a powerful way to track and improve your marketing and sales processes. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. This data also helps clearly define attributes of the audiences with intent to move further along the buying process faster. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Oktopost

SEPTEMBER 12, 2023

Efficient lead scoring Intent data provides real-time insights into potential customers’ interests and behaviors, and by analyzing these insights, you can score your leads in terms of purchase intent more accurately. Final Thoughts Intent data allows you to unlock deeper insights into the thought processes of your audience.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. Purchase Intent. And they may not even be a definitive indication of purchase intent. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Madison Logic

OCTOBER 26, 2023

As organizations across all industries look to make their financial processes more digital and customer-focused, fintech solutions and innovations are the answer to helping them stay ahead of the curve.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Today, effective B2B marketers are employing ABM strategies across multiple channels, including digital advertising, to identify, target, and convert customers within their market.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

6sense

DECEMBER 10, 2021

Such intent-based targeting is achieved with the help of real-time intent marketing strategies. Customers’ intent data helps in increasing the ability to qualify opportunities, eventually accelerating the sales and marketing process. The more efficient such processes are, the more leads get converted, at a higher rate.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

Aberdeen

MARCH 25, 2019

Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted. Account-based marketing (ABM) has replaced the marketing strategies of the past, and it’s not even what you’d call nascent any longer. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

DealSignal

MARCH 2, 2024

With such high rates of users abandoning their checkout processes, retargeting is essential to winning back your audience’s attention. Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Madison Logic

JULY 6, 2023

This surge indicates a probable increase in purchases and implementations later this year. So, how can marketers leverage a data-driven account-based marketing (ABM) strategy to identify buyers, engage them with relevant content, and optimize campaigns for maximum impact on pipeline and revenue? Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

DealSignal

NOVEMBER 1, 2022

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Oktopost

MAY 23, 2022

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Aberdeen

OCTOBER 9, 2019

From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. Research by ITSMA found that half of ABM programs are less than a year old, with just 17% being in place for three or more years. This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. Image Source Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. Image Source Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. . For B2B SaaS companies, having a robust ABM strategy is key to growth. Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before. How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

Oktopost

OCTOBER 20, 2021

Traditionally, personalization is seen as something for sales to bring into the process once they begin engaging with potential customers. By targeting customers with personalized content around where they currently are in their buyer journey, you can gain insights from how they interact with the content about their future purchasing intent.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Aberdeen

JUNE 14, 2019

When you’re putting an account-based marketing (ABM) strategy into effect, you have an opportunity to change that. And intent data is the common language that can bring sales and marketing together. But when it comes to ABM, the stakes are much higher. Inevitably, you’ll both fall short of your ABM goals.

Intent Data 49

Intent Data Intent Account Based Marketing High Quality Lead 49

Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. I once set up an online store for a manufacturer of safety equipment serving the refinery, marine, and cheese processing industries. This generated a new revenue stream and made the buying process frictionless for their customers. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

markempa

APRIL 27, 2017

During this stage, you’ll share content to help progress them from interest towards purchase intent. What part to they play in the buying process (influencer, decision maker, information gather)? You’ll need to investigate who gets involved at which point in the buying process so that you can segment your messaging.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305