Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data. Intent data is not predictive.

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Intent Data Intent Intent Signal Account Based Marketing 83

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

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Intent Data Intent Marketing Budget Buyer Intent 52

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Intent Data Lead Gen Intent Lead Scoring 62

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The Rise of First-Party Data. Intent helps define that granularity.

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Intent Data Intent Top of Funnel Intent Signal 92

RDIGS

MAY 25, 2023

B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. B2B intent data is a valuable resource that provides insights into the activities and behaviors of your target audience. This information can be leveraged to gain a deeper understanding of their interests, needs, and intentions.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

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Intent Data Buyer Intent Account Based Marketing Intent 67

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Zoominfo Intent Data Buyer Intent Intent 100

ANNUITAS

OCTOBER 7, 2020

Which brings us to ABM. In the world of B2B marketing, nothing in the past few years has received as much breathless wonder and fanfare as Account Based Marketing or ABM. In terms of technology, ABM certainly seems to be finding its natural place. ABM is often labeled as a strategy, but alone it’s an ineffective one.

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Account Based Marketing ABM Banner Ads Demand Generation 147

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. However, the data you generate from lead gen tactics won’t always create a complete profile of account contacts.

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Lead Gen Intent Data Account Based Marketing ABM 53

Strategic-IC

FEBRUARY 1, 2019

LinkedIn’s account targeting features already offer substantial value for ABM campaigns. This feature is good news to enhance and support highly-targeted, personalised strategies such as ABM. Related: Activating Intent-Driven ABM Campaigns. Spaces are limited, so reserve your place now.

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Account Based Marketing ABM Features Intent Data 75

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Industry News.

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Intent Data Intent Account Based Marketing ABM 40

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? First-Party Intent Data.

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Intent Data Intent Peer-to-peer Outgrow 52

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. ABM Alone Isn’t Enough.

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Intent Data Account Based Marketing ABM Intent 40

Aberdeen

APRIL 4, 2019

It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Except if it was so easy to focus only on accounts that have shown purchase intent , everyone would do it.

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Intent Data Account Based Marketing ABM Intent 40

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

OCTOBER 1, 2021

But it also sparked creative adaptation, innovation and increased adoption of ABM platforms. ABM Is Now the Cornerstone of Modern Marketing. Now more than ever, ABM is the modern foundation of B2B revenue teams today, Latané told attendees. ABM Adoption is Through the Roof. ABM Can Increase Customer Retention.

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Account Based Marketing ABM CMO DemandBase 62

Heinz Marketing

OCTOBER 19, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 6 Ways to Supercharge Your ABM With Intent Data. ABM shortens the sales cycle and improves your lead conversion ratio, but how can you prove it?

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Intent Data Intent Account Based Marketing ABM 43

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. Global ABM Players. Industry News.

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Buyer Intent Intent Data Intent Account Based Marketing 40

KoMarketing Associates

JANUARY 19, 2022

Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. MarTech Tools That Drive Intent Data. There are many intent data platforms and tools out there, check out this list for more information on a few. Intent data.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Aberdeen

JUNE 14, 2019

When you’re putting an account-based marketing (ABM) strategy into effect, you have an opportunity to change that. And intent data is the common language that can bring sales and marketing together. But when it comes to ABM, the stakes are much higher. Inevitably, you’ll both fall short of your ABM goals.

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Intent Data Intent Account Based Marketing High Quality Lead 49

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. What types of intent data are there?

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

Martech

MAY 2, 2024

According to product leader Marc Perramond, Demandbase is releasing additional AI features each quarter, like enabling the seller to confirm buying group membership and bringing in the seller’s CRM opportunity data to automatically detect ongoing changes in the buying group’s composition as they occur. Remarkable.

Ideal Customer Profiles 107

Ideal Customer Profiles Buy Marketing Automation Services Work Management 107

Engagio

SEPTEMBER 22, 2021

I often hear from Marketing leaders that they are unsure about how to organize their Account-Based Marketing (ABM) efforts to ensure that they are generating impact. increasing awareness and engagement), but ABM is all about driving real business outcomes like greater Marketing efficiency and increased revenue. .

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Account Based Marketing ABM Cost per Acquisition Tips 71

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

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Intent Data Privacy Intent Multi-Touch Attribution 52

Aberdeen

MARCH 17, 2020

For some time now, intent data combined with ABM has been a recipe for success — but it isn’t as easy as you may think. What intent and behavioral data are supposed to do is point to commonalities that businesses have on their way through a buyer journey. Listen below: ABM Thought Leaders: Charlie Tarzian. ?.

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Account Based Marketing ABM Intent Data Intent 64

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Lattice (Lattice Engines).

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Intent Data Intent Bombora Marketing AI 40

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM.

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Paid Search Agency Intent Data Privacy Marketing AI 53

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Aberdeen

MAY 15, 2019

Using intent data to fuel your marketing activities seems like a no-lose situation. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic bullet for marketers.

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Intent Data Intent Account Based Marketing Lead Ranking 40

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

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Intent Data Intent Lead Ranking Buyer Intent 40

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. KickFire, an IP address intelligence organization, has announced a partnership with Engagio , an ABM solution provider.

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Intent Data Intent B2B Thought Leadership Purchase Intent 40

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

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DemandBase Intent Data Lead Generation Intent 48

Heinz Marketing

MARCH 13, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey. How and Why B2B Marketers Are Using Intent Data. Look no further!

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B2B Intent Data Account Based Marketing ABM 131

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. After building a Target Account Program, Fuze began testing the waters with one-to-one ABM tactics to zero in on enterprise brands.

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Ideal Customer Profiles Account Based Marketing ABM DemandBase 82