Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. However, the data you generate from lead gen tactics won’t always create a complete profile of account contacts.

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Lead Gen Intent Data Account Based Marketing ABM 53

Martech

MAY 2, 2024

According to product leader Marc Perramond, Demandbase is releasing additional AI features each quarter, like enabling the seller to confirm buying group membership and bringing in the seller’s CRM opportunity data to automatically detect ongoing changes in the buying group’s composition as they occur. Remarkable.

Ideal Customer Profiles 122

Ideal Customer Profiles Buy Marketing Automation Services Work Management 122

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. ABM Alone Isn’t Enough.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Industry News.

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Intent Data Intent Account Based Marketing ABM 40

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

MAY 15, 2024

However, where these companies fall short is in seeing the value of account-based marketing (ABM) throughout the entire length of the customer relationship—from first interaction to signing the dotted line, and from onboarding to expansion that fosters a true partnership.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. Global ABM Players. Industry News.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Aberdeen

JANUARY 24, 2019

But a product labeled plug-and-play predictive analytics isn’t the key to a successful, predictive data-driven marketing strategy. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Aberdeen agrees.

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Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The World’s Best Dynamic Real-Time Account Data Strong data is the foundation of any successful ABM program — and our data is the best in the world.

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. KickFire, an IP address intelligence organization, has announced a partnership with Engagio , an ABM solution provider.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. Being able to cut through all that noise and truly understand real-time intent signals is the key to improving your win-rate percentage.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Video ad targeting is a key tactic to leverage the power of intent data. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

LeanData

DECEMBER 20, 2022

First, intent data tools like 6sense uncover known and anonymous buying signals for every account that visits your website, visits your competitors’ websites, or engages with your marketing platform in some way. And, you’re doing it based on what the data and signals are saying.”. Breakdown #2 Complex Sales Teams.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

Aberdeen

APRIL 17, 2019

Utilizing quality intent data gives marketers clear visibility into the customer journey, ridding marketers of any sort of trial-and-error and offering: The ability to capture a broad set of behavior data. By using the right intent data, we’ve seen 2-5x the increase in landing page conversions with campaigns.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Martech

DECEMBER 14, 2021

Use buyer and intent signals to your advantage. Go beyond ABM to activate and nurture across channels to boost buyer confidence and accelerate purchasing decisions. Leverage intent data and signals to target accounts that meet the ICP, then capitalize on those accounts in the market. The solution?

Ideal Customer Profiles 114

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 114

Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Aberdeen

OCTOBER 9, 2019

From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. Research by ITSMA found that half of ABM programs are less than a year old, with just 17% being in place for three or more years. This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

SalesIntel

AUGUST 2, 2023

Exploring Top Lusha Alternatives In the quest for superior sales intelligence, businesses are turning to alternative platforms that offer unique features and advantages over Lusha. With its user-friendly interface and advanced search capabilities, SalesIntel empowers sales and marketing teams with high-quality B2B contact and company data.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

SalesIntel

MARCH 1, 2024

The lack of features aimed at enhancing email deliverability, such as warm-up protocols and advanced deliverability tools, further adds to the challenges faced by users. With its user-friendly interface and advanced search capabilities, SalesIntel empowers sales and marketing teams with high-quality B2B contact and company data.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). This means taking advantage of web-based intent signals that automatically generate qualification scores. Track account activity across your website with intent scoring incorporated.

Intent Signal 40

Intent Signal Account Based Marketing Lead Ranking Lead Scoring 40

Aberdeen

JANUARY 28, 2019

Do the outcomes of Minkara’s research also apply to buyer intent data? Demystifying buyer behavior” sounds a lot like something Aberdeen’s teams (and analytics) excel at, and it is logical that the AI-powered ABM solutions in the B2B market also rely on heavy-duty, advanced analytics to execute programs and produce actionable insights.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

6sense

DECEMBER 8, 2021

Also see if any other features stand out, like technology platforms or solutions they’re already using, or if they were previously the customer of a competitor. With enough data, patterns will emerge … and they’ll help inform the creation of a traditional ICP. . Company size. Geographic location. Number of employees.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

DealSignal

JULY 17, 2023

DealSignal meticulously verifies every data point, from email addresses to business phone numbers, and dynamically adds missing data entries based on the specific business needs of its users in real time. This is objectively not true, as too much fragmented and incomplete data will, in fact, only slow you down.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52