Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights. But do we really need to pit one against the other?

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Today, effective B2B marketers are employing ABM strategies across multiple channels, including digital advertising, to identify, target, and convert customers within their market.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

SEPTEMBER 12, 2023

Inform your content strategy Intent data goes further than understanding the demographics of your audience. Efficient lead scoring Intent data provides real-time insights into potential customers’ interests and behaviors, and by analyzing these insights, you can score your leads in terms of purchase intent more accurately.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Oktopost

OCTOBER 20, 2021

By targeting customers with personalized content around where they currently are in their buyer journey, you can gain insights from how they interact with the content about their future purchasing intent. Use demographic and behavioral data to segment your audience and determine what types of content will lead to the most engagement.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

RDIGS

MAY 25, 2023

Identify your target audience through data segmentation Understanding your target demographic is the first step in producing high-quality leads for your B2B sales. You will be able to find important demographics, sectors, and other criteria that make up your perfect prospect by evaluating the data you already have on your existing customers.

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52

6sense

DECEMBER 10, 2021

As per Network Research, “intentional and attitudinal targeting is considered more accurate than traditional demographic strategies”. Such intent-based targeting is achieved with the help of real-time intent marketing strategies. 6Sense ABM. Terminus ABM Platform. More profit for everyone. Leadfeeder.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

Madison Logic

OCTOBER 26, 2023

As post-COVID travel itineraries become more complex and costly and traveler demographics shift, the industry must embrace more modern payment methods to provide better customer and employee experiences. So, how can marketers of fintech solutions use data to ensure they’re identifying and engaging with in-market accounts?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Only B2B

FEBRUARY 1, 2024

Think of intent data as your secret weapon, giving you unprecedented insight into the minds of your ideal customers (or rather, their online searches and website visits). It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. By supplementing basic demographics with enriched components like firmographics, technographics, and behavioral insights, businesses gain a more nuanced understanding of leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Oktopost

SEPTEMBER 12, 2023

Inform your content strategy Intent data goes further than understanding the demographics of your audience. Efficient lead scoring Intent data provides real-time insights into potential customers’ interests and behaviors, and by analyzing these insights, you can score your leads in terms of purchase intent more accurately.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Directive Agency

MAY 20, 2020

For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). Users who visit platforms like Capterra and G2 have purchase-intent already. Build lists based on your target accounts and your ABM efforts.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Aberdeen

MAY 21, 2019

It gives you an in-depth way to predict who is in the market and what their purchase intent is with 91% accuracy. One of the benefits of an account based marketing (ABM) program is that it stops you from pursuing every lead that comes into your CRM. Account Based Marketing.

Personalization 40

Personalization Ideal Customer Profiles Account Based Marketing Cost Per Click 40

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Common Uses of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent. Demographic data alone won’t cut it.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Only B2B

DECEMBER 15, 2021

To target particular market groups that are constantly seeking for your items, you must use account-based marketing (ABM). While ABM uses a variety of lead generating strategies, one of the most effective is content syndication. Analysing The Benefits Of Content Syndication And ABM.

Account Based Marketing 118

Account Based Marketing ABM Top of Funnel Sales Qualified Leads 118

Zoominfo

AUGUST 30, 2023

Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies, accurate customer segmentation , and personalized outreach to the right people. Personalize the customer experience : Marketing and sales teams can better coordinate personalized outreach across the entire buying journey based on intent signals.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

SalesIntel

APRIL 16, 2021

Demographic. Efficiently perform ABM. Technographic, behavioral, and firmographic data can be a deadly combination if you use ABM. Leading B2B data providers like SalesIntel can easily and quickly make this combination available for you to drive ABM initiatives. Demographic customer segmentation. Firmographic.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

PureB2B

JULY 7, 2022

Combine Intent Data with Account-Based Marketing. Account-Based Marketing (ABM) centralizes marketing efforts on select leads. It goes hand in hand with intent data, which lets you identify the top prospects to pursue. Implement a comprehensive lead qualification strategy to bring quality leads to your ABM funnels.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Aberdeen

MAY 1, 2019

Instead of diving straight into your ABM strategy with an impractical view of your TAM, take the necessary steps to narrow your focus and find the true buyers in your market. One of the many benefits of an ABM program is that it keeps you from blindly pursuing every single lead that enters your CRM.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

sagefrog

OCTOBER 25, 2023

Search ads are text-based and cater to users with specific search queries on platforms like Google, capitalizing on immediate purchase intent. You can also use the targeting options provided by advertising platforms to reach your buyer personas’ specific demographics and interests.

Display 52

Display Paid Search Agency Ads B2B 52

Outgrow

SEPTEMBER 20, 2019

Segmentation can be done on the basis of demographics, location, industries, consumer behavior, and other such parameters. Moreover, it can segment leads on the basis of their position in the funnel, their demographics, etc. Buyer personas can use parameters like demographics, geographics, behavior patterns, objectives, etc.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75

Inbox Insight

NOVEMBER 23, 2022

The benefit of intent-based lead generation is you have more control over who sees your content, tailoring messages not only to demographics and interests but also to where those people are in their journey and which are most likely to convert. Combine ABM with Inbound. Turn data into intelligence. Score and nurture leads.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Inbox Insight

JANUARY 5, 2023

Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. ABM velocity and penetration – use ABM to identify the accounts you want to reach, crafting specific messages to engage and resonate with decision makers in those target accounts and measuring key performance metrics.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52