Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Intent helps us further tighten our target accounts.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. B2B Craves ABM in Strategy Baskets. ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM: Eggs-Actly on Target.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. B2B as a buying group.

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Account Based Marketing Top of Funnel ABM Buy 109

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. The largest B2B event in Asia Pacific is sold out for in-person in Sydney Australia, but virtual tickets are still available.

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Conference B2B Marketing Peer-to-peer Planning 104

PathFactory

FEBRUARY 21, 2023

February 21, 2023 – Toronto, Canada — Today PathFactory announced the release of its Content Intelligence Report 2023: The Rise of the Anonymous B2B Buyer. 39% of anonymous buyers consume content on mobile, an increase from 25% in 2019. The report, which looks at data across 1.3+ Buying committees continue to get larger.

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Account Based Marketing ABM Lead Ranking B2B 52

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Because buyers, not sellers, have all the power in B2B. Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Who are they? .

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Account Based Marketing ABM Work Management Marketing Management 52

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

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Multi-Channel Account Based Marketing Advertising Channels ABM 52

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. Virtual events.

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Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

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Multi-Channel Account Based Marketing ABM Advertising Channels 52

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. A Must-Have for any B2B Marketing Tech Stack. “I I think 6sense is a must-have for any B2B marketing tech stack.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. KO Marketing ) 80% of marketers intend to increase their ABM budget.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Metadata

NOVEMBER 17, 2021

ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. But before I delve into ABM’s overuse, I need to address an elephant in the room. Is there an agreed-upon definition of ABM? Not surprisingly, ABM platforms never did fix B2B marketing.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hinge Marketing

MAY 23, 2019

This is where ABM can help. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. ITSMA takes it further noting 87% of marketers that measure ROI say ABM outperforms every other marketing investment. This is why a B2B, account-based marketing (ABM) strategy must be a priority for you.

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Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Strategic-IC

FEBRUARY 18, 2022

Business (and digital) transformation have changed the world of B2B. are just some of the new ways B2B businesses can be more efficient, effective, profitable, competitive, and, ultimately, closer to their customers. While Marketing’s role is to create the right content to help Sales be the best they can be and be that trusted advisor.

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Peer-to-peer Account Based Marketing ABM Work Management 62

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ).

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B2B Marketing Lead Ranking B2B Paid Search Agency 131

ClickZ

FEBRUARY 20, 2020

There are two types of listening when it comes to ABM – active and passive. What type of listening do most ABM teams miss? Content misses the mark when we focus on topics that are too broad, too product-centric or use language that’s filled with jargon. What type of listening do most ABM teams miss?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Positioning 118

FunnelEnvy

SEPTEMBER 18, 2023

Buying Behavior: Is this a B2B or B2C customer? Analyze data for visitor browsing behavior patterns, content consumption, engagement levels, and purchasing history. Analyze the keywords they use in searches, the content they engage with, and their actions on your website. source: Gartner Sales).

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Buyer Personas Marketing AI Account Based Marketing B2B 67

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

FunnelEnvy

OCTOBER 31, 2022

But considering the huge array of software tools and data available to modern B2B marketers, it can feel overwhelming to measure all the metrics in a pipeline. We’ve identified four of the most important metrics for B2B marketers looking to understand their pipeline better.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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Purchase Intent Intent Data Intent Purchase 62

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Strategic-IC

JUNE 23, 2021

15 months and 25 Let’s talk ABM interviews. When I started Let’s talk ABM back in March 2020, I never dreamed it would have such a major impact on so many aspects of my personal and professional life: I’ve built amazing relationships - several interviewees have become firm friends. 25 lessons from 25 ABM leaders.

Account Based Marketing 62

Account Based Marketing ABM Work Management B2B Sales 62

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

6sense

OCTOBER 1, 2021

Making a complex B2B sale always has and always will hinge on being able to pick up on signals. Gartner says the average buying committee has reached 11 persons.) Instead, marketing worked to build awareness through advertising, while in-house product marketers built messaging and content to support sellers and channel partners.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

Engagio

FEBRUARY 6, 2020

Information, therefore, has become easily accessible to the B2B decision-makers who, in quest of better quality, on average, perform 12 searches online before they engage with the website. This is a significant shift in the B2B marketing space today as compared to the earlier days. Source: b2bmarketingzone). Source: Pinterest).

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

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Personalization Account Based Marketing Content Marketing Gartner 166

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. At least not in B2B, where our solutions are multi-faceted and more powerful than buying a hairdryer or pair of shoes. And you’re not wrong. That’s a given. and/or its affiliates in the U.S.

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Peer-to-peer Marketing Management DemandBase Gartner 83

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. This guide is for those new to ABM or seeking to improve their approach. How to track the results of ABM? What tools are necessary to implement ABM? How to complement ABM with your overall marketing plans?

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Account Based Marketing Sales Management Paid Content ABM 86

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. “We really feel like ABM doesn’t go far enough. Even traditional ABM players are finding the limitations with ABM. That includes B2B buyers, of course.

Account Based Marketing 72

Account Based Marketing Buy Process Marketing Automation Services 72

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively. B2B buyers are not buyers until they decide they’re ready to solve the problem by buying a solution. Gartner calls this the biggest challenge in B2B buying.

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B2B Work Management Marketing Management B2B Thought Leadership 62

Salesforce Marketing Cloud

MAY 25, 2023

It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. How product-led growth works in tandem with account-based marketing Account-based marketing (ABM) has long been a go-to B2B marketing approach that delivers results. They allow growth at scale.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. This has further fueled the need for more content. As a result, buyers are now inundated with content at every touchpoint, and competition for their time and attention has never been more fierce.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

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Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 127