Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Only B2B

APRIL 17, 2024

Understanding Appointment Setting Services Investing in an B2B appointment settting services means mastering your calendar like a pro. The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Strategic-IC

SEPTEMBER 17, 2021

Well this interview with Marnie Giuranna Zaccaria , who heads up ABM at global Fintech company, Finastra , makes me sing along to ‘ Happy Christmas (War is Over) ’. Marnie and her ABM team at Finastra have recently completed their first year of deploying an Account-based Marketing program. 8 ABM lessons learned in 12 months.

Account Based Marketing 62

Account Based Marketing ABM First-Mover Advantage Work Management 62

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Image: B2B News Network. So, the data suggests we’ve seen ABM processes move from theory into practice.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

DemandBase

MAY 26, 2020

ABM for Sales, because it takes two wings to fly. For our first post, we want to set the stage of what Account-Based Marketing (ABM) looks like for sales teams. ABM also promises to free prospects from the torrents of unwanted emails and still allow you to close more deals with in-market accounts.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Strategic-IC

APRIL 23, 2023

ABM, and the world around it, is ever-evolving. Yet ABM has flourished. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. ABM is everywhere! Account-based Engagement.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Envy

AUGUST 18, 2020

It happens so often in B2B tech companies when sales marketing are not fully aligned on their goals, messaging and who precisely they’re targeting. And then along comes the hero of the B2B marketing story: Account Based Marketing (ABM). ABM minimizes the time spent on irrelevant prospects, while decreasing overall spending.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Strategic-IC

MARCH 23, 2022

ABM is a journey with many twists and turns. There is much learning to be had on this journey which makes for a better ABM strategy and better ABMers. In the interview ( full recording here ) we discussed: How to get started with ABM. What constitutes the building blocks of a successful ABM program?.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Tips 62

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. Intent data has emerged as a game-changer in B2B prospecting. We’ll delve into how intent data can be harnessed to drive targeted outreach, create personalized interactions, and foster more meaningful connections in the digital B2B landscape.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. B2B Craves ABM in Strategy Baskets. ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM: Eggs-Actly on Target.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

DemandBase

MAY 14, 2020

Mark your calendars for the ABM Innovation Tour ! A free, virtual experience open to everyone, the ABM Innovation Tour is sure to be this summer’s premier B2B marketing event. We’ve brought to the virtual stage some of the world’s brightest marketers and ABM Rockstars. It’s getting hot in here! And on U.S.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. After all, a trend might be a technology, or it might be a much broader strategy like ABM. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. First things first. Who did we survey?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

LeanData

MARCH 24, 2021

Going to market effectively – and efficiently – in the B2B space is a challenge that grows increasingly complex year-over-year. Buyers tend to act in groups – on average, 9.6 people are involved with a B2B purchase. Buyers tend to act in groups – on average, 9.6

Account Based Marketing 83

Account Based Marketing ABM Marketing Analytics Tools Top of Funnel 83

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

DealSignal

APRIL 27, 2023

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. high yield, low churn) by key attributes.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Heinz Marketing

MAY 12, 2022

Hushly is an all-in-one software solution for B2B marketers who want to create a better user experience by removing the traditional form friction for increased lead conversions. You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational. Hushly has a 4.8

Work Management 105

Work Management Marketing Management B2B Peer-to-peer 105

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Strategic-IC

APRIL 2, 2020

We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. The last few weeks have seen many of us in B2B sales and marketing questioning whether we should be selling and marketing right now. Why Now is the Time for ABM.

Account Based Marketing 100

Account Based Marketing ABM Digital Transformation Terms and Conditions 100

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 The fear of messing up (FOMU) is a major barrier for B2B buyers to pull the trigger on a purchase, no matter how compelling.

B2B Sales 110

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 110

Strategic-IC

FEBRUARY 18, 2022

As we all recall, the old Sales model saw Sales acting as the ‘Educator’. Business (and digital) transformation have changed the world of B2B. are just some of the new ways B2B businesses can be more efficient, effective, profitable, competitive, and, ultimately, closer to their customers. How companies buy. It was laborious.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Determining if, how and when to act. Dig deeper: How ABM strategies can accelerate marketing and sales velocity.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 129

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ClickZ

FEBRUARY 20, 2020

There are two types of listening when it comes to ABM – active and passive. What type of listening do most ABM teams miss? We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Positioning 118

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Simply because the pandemic’s previous two years have altered how purchasers act and make purchases. Put The Customer First. The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

ClickZ

JUNE 15, 2020

AI offers several powerful functionalities within in ABM platforms to facilitate selling. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Example #1: AI-powered account-based marketing platforms.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly. Offering a personalized, efficient approach to outreach.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Sales development reps use on average six tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

xiQ

OCTOBER 18, 2019

The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. Successful B2B Sales reps have also evolved into highly informed and educated domain experts who act like business partners, not sellers. Account-Based Sales and Marketing (ABM). It’s B2B, NOT B2C.

Account Based Marketing 76

Account Based Marketing ABM Top of Funnel Marketing Automation Services 76

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. Principle 2: Impact over activity Mistake: Random acts of marketing Most startups fall into the random acts of marketing (R.A.M.™)

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. Voice search takes hold in B2B buying, for real. My guess is that some types of B2B social media posts are ripe for automation.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Marketing Interactions

MARCH 7, 2022

I recently wrote about B2B nurturing for net new vs. existing customers. Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. Yet most companies don’t act on this potential, losing the work that’s already been done—on both sides. Why did you lose that opportunity?

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. The Significance of Enriched Data in Understanding B2B Leads: Enriched data acts as a potent catalyst in deciphering the complexities and nuances embedded within B2B leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Engagio

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. And it’s finally out in the world! And it’s finally out in the world!

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62