Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Two Worlds Converge: Predictive + ABM. 6sense is now the full technology enabler of your ABM strategy. Contact Selection. Personalization.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

6sense

SEPTEMBER 29, 2021

“This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. The post 6sense Secures $27 Million to Advance Bold Vision in B2B and ABM appeared first on 6sense.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This new report assessed nine companies that offer ABM platforms or solutions, naming Terminus a Leader. and/or its affiliates in the U.S.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Four Go-To ABM Plays for Customer Retention and Growth. Growing upsell and cross-sell opportunities.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Utilize multiple data sources to target the right accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Terminus

JANUARY 31, 2023

Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. The Forrester New Wave evaluated 10 category providers according to offering, strategy and market presence.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

Madison Logic

MARCH 31, 2021

ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey.

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Only B2B

JULY 5, 2023

According to Forrester Research , 92% of B2B marketers believe that ABM (Account-Based Marketing) is crucial for their overall marketing strategies, making it a powerful approach for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Madison Logic

AUGUST 11, 2022

The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels. The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “As

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Terminus

JUNE 9, 2020

Today’s best revenue leaders are arming themselves with intelligent data, collaborative teams of sales and CS people, and a multi-channel approach. And, to them, we can’t be grateful enough because their influence has helped us become the definitive leader in account-based marketing.

Account Based Marketing 29

Account Based Marketing ABM Forrester Multi-Channel 29

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too.

eCommerce 113

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 113

Madison Logic

JUNE 28, 2023

Beyond offering a specialized deal to entice customers, this campaign involves a targeted, proactive, and comprehensive approach encompassing market analysis, value proposition development, messaging strategy, and implementation tactics delivered through a full-funnel, multi-channel strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

B2B Marketing Exchange

MARCH 2, 2023

Secrets To Telling A Brand Story That Sticks” with Ciara Ungar, Speaker, Author, Consultant & Founder Key Takeaway: Getting results with AI requires marketers to part with some of the control they’re used to having, as machines take on more content engine management with less human intervention. The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Terminus

OCTOBER 6, 2021

Plus, their data will grow with them as Terminus CDP automatically discovers new contact and account data necessary to scale ABM efforts. We pioneered ABM, we know first-hand it begins and ends with data. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. The team also uses the True Influence Marketing Cloud to identify opportunities with existing customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. That’s where things start to break down, and the gap between marketers and their audience widens. Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Madison Logic

AUGUST 26, 2020

Changes in 2020 mean marketing teams must now support an almost entirely digital buyer’s journey, and budgets for 2021 will shift away from the traditional foundation of major event investments that often resulted in funding tradeoffs for digital journeys. Finally, maximize engagement with a multichannel digital ABM approach.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better experience for buyers. . Sales and Marketing Alignment Matters .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Velocity Partners

NOVEMBER 7, 2018

The barriers to entry are growing higher and higher – especially in a world where Forrester analysts expect the content marketing function to be “largely swallowed up into multi-disciplinary teams.”. In content marketing, only the fittest will thrive. But what does that mean for your own content marketing?

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. To win new accounts ?. Let’s find out.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Inbox Insight

DECEMBER 4, 2018

This has resulted in limitations on the number of viable publisher channels available to B2B advertisers, which a survey by Ad Exchanger determined has resulted in 85% of B2B programmatic advertisers targeting their demographics via a combination of B2B and B2C platforms. ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69