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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key. Measuring CPC is as easy as pie.

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Do You Really Need SEO Consulting Services?

seo.co

Pay per click (PPC) advertising can be a seamless way to generate new traffic to your website for a reasonable amount of money. If these prompts suffer from low conversion rates, it doesn’t really matter how much traffic you’re generating; your campaign is going to fail to give you meaningful results.

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How Cherry Bombe uses email to make customers smile

Martech

Cherry Bombe Friday newsletter header. We love the AB testing and we discovered some funny things like fewer people opened our emails when they had emojis in the subject line,” said Diamond. So far, this strategy is working — improving open and click rates and reducing member churn. Image courtesy Cherry Bombe.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

In marketing, this next step for visitors could be clicking purchase and spending money on your products and services. Make them feel like they would be making a mistake by not clicking your button. For example, by submitting your email to a company’s newsletter, you may receive 15% off the next purchase on the website.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Good email practices include a straightforward opt-out process, and avoiding spam-triggering words like “DEAL” “EXCLUSIVE OFFER” and “THE BEST RATE” in your subject lines. Guest post by Bibi Lauri Raven.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. A/B testing. A/B testing is a time-tested technique to analyze the performance of your content and make data-backed improvements.