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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. How, you ask?

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Innovations in Search and Social [May 2023]

QuanticMind

Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. Smart Creative is the content-side complement to Smart Performance campaigns, TikTok’s fully automated ad-buying capability. Three artificial intelligence articles?

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

From then to now, in 2023, AI in marketing has evolved at an increasingly accelerated pace. AI-powered analytics tools can analyze vast data sets to forecast trends, anticipate market shifts, recognize changing consumer behavior or sentiment, or identify emerging threats and opportunities. AI amplifies human creativity and intuition.

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Innovations in Search and Social [September 2023]

QuanticMind

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

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Bluetext’s 2023 Color of the Year

Bluetext

This past Thursday creatives around the world kept their eyes out for a highly anticipated announcement: the 2024 Pantone Color of the Year. An annual tradition now 25 years old, Pantone’s hue selection usually sets the stage for design & style trends for the upcoming year. The finalist for 2024?

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Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI

Top Rank Marketing

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent in 2023 and reach $34.08 billion, according to newly-published forecast data.

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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.