Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. How will this impact retail marketers? Learn more.

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Email Marketing Trends Privacy Protection Multi-Channel 81

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

Privacy Protection 85

Privacy Protection Email Marketing Privacy Work Management 85

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Read more: Mail marketing will be a success story in 2022. Email performance in the U.K.

Privacy 96

Privacy Email Marketing Privacy Protection Open Rate 96

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Check these out.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Heinz Marketing

JUNE 27, 2022

In May 2021, opt-in rates were at around 16%. In January 2020, Google announced that they’ll deprecate third-party cookies over the next two years (now delayed until the end of 2022)—and Apple and Firefox have already taken this step. Apple Mail Privacy Protection. More and More Data Privacy Laws are Emerging.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Porch Group Media

NOVEMBER 10, 2022

There are over 4.258 billion active email users worldwide as of 2022. This figure is set to further increase by the same margin in 2022, hitting 333.2 adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. billion by 2023. billion email accounts worldwide.

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Statistics Marketing Budget Marketing & Strategy Stats 52

Outgrow

JUNE 15, 2022

Email Marketing Trends That Businesses Should Take Stock of in 2022. 2022 is expected to be as path-breaking for email as were 2020 and 2021, if not more. Moreover, 2022 will witness marketers adopting an increasingly data-driven approach to fuel their personalization ambitions. Greater Focus on Privacy.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

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Open Rate Click Rate Paid Search Agency Privacy Protection 114

Single Grain

AUGUST 7, 2023

million in 2022. video completion rate On the contrary, Starbucks is the master of mobile marketing : They have a conversion-generating app where customers can pay with the app, earn rewards, and order ahead. Mobile Ad Cons Fraud : Mobile ad fraud was at 0.39% in 2022. The FTC highlights all mobile ad privacy best practices.

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Mobile Advertising Paid Content ROAS Advertising Agencies 52